Martial Arts is a combination of diverse activities which include skills of Fighting, Mental Discipline, Study of philosophy and psychology. These ancient-fighting skills originally developed in Asia countries. Later many people wanted to learn these skills to meet the needed interests of these people, the business of producing Martial Arts instruction began.
Teachers of Martial Arts began to open schools as people of all ages could participate. These teachers were very committed and disciplined in running good schools. In order to run a school, the teachers needed to have business skills, so the school wouldn’t lose money and shut down. In the old days many teachers believed that a willingness to operate a school that was losing money was proof of love for the Martial Arts. In reality, financial stability must be created for the school and make it so strong it could survive any economic condition that might come along in the future.
Operation of schools need to funnel the money receive back into the school; adding mirrors, wooden floorboards and performing general renovation. Increase advertising for the school. This move not only attracts more students to the school, where they can take advertising of the many life-enhancing benefits of Martial Arts training.
Good telephone answering skills are critical to the success of a martial Arts school. Each call is an opportunity to share the benefits to the Martial Arts with another person and to increase the active students count or to replace other students that may drop out along the way.
Each student is worth between $800 to $1,200 a year at most schools, so if the owner running any kind of advertisement to create interest in programs, he is paying for all the calls that he receives. The average cost per call today is about $50 and up. Calculate the cost per call by dividing the amount that is paid for an ad by the number of calls the school generates, one of the major mistakes that instructors make are that they don’t handle their calls at all.
Many teachers treat calls as if they are an inconvenience. Another mistakes that teaches make is to teachers that view callers to see if they have “the right stuff”, they may not accept some clients, If he/she wants to do Martial Arts you should let them. Fourth, do not try to hard sell the callers. The tone and approach of the caller who picks up the phone tells caller a great deal about the instructor and the school.
The clients will side with the person they believe is the most honest. The school representative must sound kind, friendly and sincere in telephone conversations.
Just as good telephone skills are beneficial, the school representative wants to get warm, friendly and professional when handling calls or meeting people face to face. The instructor may want to include special offers to increase the chances that a caller will come into your school.
Teachers will need to identify when the lessons are and obtain some basic information about that person especially his/her name and age. Next, the teacher will need to learn why the caller or the child wants to take the Martial Arts.
Teachers should discuss how the program can help the caller or his children fulfill their goals. Once instructors have discussed how the program can help them, he should invite the caller to visit his school to take a trial course or a tour of the facility. Schedule a time for a visit. Make sure the clients know how to get there. The school representative should memorize what to say and how to respond to questions. A basic script will enable him to successfully handle 80% to 90% of calls. Ask the caller how he heard about the school: this will enable the school to monitor the results. Different methods of advertising will help to increase the probability that the caller will get in touch.
Financial stability is needed for a school so that it can survive any economic conditions that may come along. Some costs are due to the need for mirrors, wooden floors, general renovations, tournament travel and advertising. Sometimes circumstances will come along the way, like some students may quit and other things. There should always he something to fall back on.
Few Martial Art instructors realize the potential market that exists for their services can be found within their local community. Children are the easiest and generally the most cost-effective group to target with ads. Children make up 1-4th – 1-3rd of the people within most communities. Potential market for a good instructor and his services is virtually the entire local population in most places. The instructor must find a way or ways to reach and convince the local citizens of the usefulness of studying the Martial Arts. Most people never take up the arts simply because they think that they are useful only in learning how to fight, but they are wrong. These points were suggested by my sensei, Jack Medaris. There are 14 very important steps to owning your own Martial Arts business.
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