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1944 Yonge Street,
Toronto, ON M4S 3E5
E-Mail: rick_dales@hotmail.com
— Home: (416) 545-1267
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CAREER
OBJECTIVE
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Take a leadership strategic and product marketing management role within an aggressive,
growing software company
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WORK
EXPERIENCE
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Apr 2000 - July 2002
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DoubleClick Inc. (formerly FloNetwork Inc.), Toronto
Sr. Product Manager, Direct Marketing and Wireless Solutions
Product Management and Strategic
Planning Experience
- developed
and ensured team execution on product plans for DARTmail ASP email marketing service
- performed business and technical analysis of partner and acquisition candidates
- defined service processes
- drove
financial management and pricing programs to accelerate drive to profitability
Internet and E-Commerce Experience
- assisted key e-commerce clients in the definition of online marketing programs
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Feb 1995 - Apr 2000
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Symantec
Corporation (formerly Delrina Corporation), Toronto
Group Product Manager, WinFax, TalkWorks and Mobile Solutions
Product Management and Strategic
Planning Experience
- developed
and ensured team execution on product plans for WinFax PRO, WinFax PRO for
Networks, WinFax SDK, NetSatisFAXtion and TalkWorks voicemail
- developed
a worldwide strategy for mobile computing solutions, including Windows CE,
PalmPilot and notebook wireless data technologies
- launched
over 18 products, including solutions into new categories
- drove
financial management programs that returned business unit to profitability
Branding and Messaging Experience
- developed and tested messaging for corporate and consumer products
- created brand-identity profiles and plans to establish them with the target customers
Internet and E-Commerce
Experience
- developed
and executed several product and marketing plans for the
Cyberjack Internet Suite
- developed
several product web sites, including multimedia and online purchase
Customer Research
Experience
- moderated
focus groups and usability studies
- created
and analysed surveys
- performed
over 35 formal corporate customer visits
Leadership and Team
Experience
- managed
team of product managers for WinFax and TalkWorks product lines
- indirectly
managed product deliverable teams of 75+ people, across 5+ sites
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Sept 1994 - Jan 1995
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National Grocers
Ltd., Toronto
Market
and Financial Analyst, Retail Bakery Systems (Contract)
- evaluated
marketability and profitability of planned and existing product lines
- created
systematic production planning tactics for maximizing retail profitability
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Sept 1993 - Mar 1994
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Microsoft Canada Inc., Mississauga
Product
Assistant, Systems Group (Co-op)
- organized
and implemented marketing programs for over 15 products
- created
an Internet messaging system to communicate with specific targets
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Jan 1993 - May 1993
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Funk Seeds, a
division of Ciba-Geigy, Plattsville
Sales
Systems Specialist (Co-op)
- developed
sales support tools for marketing team
- generated marketing and promotional materials
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May 1992 - Sept 1992
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Scotts Food
Services (KFC Division), Weston
Store
Systems Support Specialist (Co-op)
- coordinated
efforts on the part of suppliers and internal departments for the
installation of Point of Sale systems in over 100 locations
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EMPLOYMENT RELATED
SKILLS
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Computer Knowledge
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Extensive
technical knowledge of hardware and software including:
- All
Microsoft Software (Applications and Operating Systems)
- All
Symantec Applications
- PageMaker,
CorelDraw,PhotoShop
- Windows XP/2000/NT, MS-DOS, Mac OS, QNX, UNIX
- Windows
2000 Server, Novell Netware,Banyan
Vines
Sound
understanding of programming concepts and terminology, including an
understanding of Visual Basic.NET, Visual C#
Sound
understanding of Internet technologies and development, including HTML,
DHTML, JavaScript, Shockwave(Director), Flash
Sound
understanding of Fax, Computer Telephony and Communications technologies
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Additional Training
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“Practical
Software Product Management” sessions by Pragmatic Marketing, Inc.
- finding a
balance between tactical and strategic product management tasks
“Crossing the
Chasm” sessions (Geoffrey Moore’s work) by Ann Badillo Consulting
- growing a
product from a base of technical users to a broader market
“Developing
Strategic Messaging” training at Symantec
- identifying
key messages that compel a target audience to take action
“Marketing
Strategy” offered by Procter & Gamble Inc.
- leveraging
brand equity to broad markets vs.
targeted product introduction and messaging
“Quality
Control and its Importance” training at Scott’s Food Services
- setting
and using quantifiable standards as a basis for quality
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EDUCATION
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1990 - 1994
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Honours
Bachelor of Business Administration
Wilfrid Laurier University, Waterloo
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1985 - 1990
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Ontario
Secondary School Diploma
Richview Collegiate Institute, Etobicoke
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References Available on
Request
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