Media Plug-in

When you install Windows Media Player, it configures your computer to make associations with specific types of media, based on the protocol and file extensions. This means that you can use Windows Media Player to access any type of file that helps you receive Advanced Streaming Format (ASF) content

Playing content from HTML pages
When an HTML page contains an embedded player (the Microsoft ActiveX control), you can play multimedia contents from your web pages. You need the following segments of codes to be inserted in the body section of your web page

<CENTER>
<OBJECT ID="MediaPlayer1" WIDTH=320 HEIGHT=240
CLASSID="CLSID:22D6f312-B0F6-11D0-94AB-0080C74C7E95"
CODEBASE="http://activex.microsoft.com/activex/controls/mplayer/en/nsmp2inf.cab#Version=5,1,52,701"standby="Loading Microsoft Windows Media Player components..."
type="application/x-oleobject">
<Param Name="FileName" Value="fdbush_300.asx">
<embed width="320" height="240" filename="fdbush_300.asx">
</embed>
</OBJECT>
</CENTER>

* fdbush_300.asx - is the multimedia file that you are playing!

Media Plug-in

<OBJECT WIDTH="480" HEIGHT="292"
CLASSID="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" CODEBASE="http://www.apple.com/qtactivex/qtplugin.cab">
<EMBED WIDTH="480" HEIGHT="292" CONTROLLER="false" HREF="johnny_english-sref.mov" BGCOLOR="FFFFFF" BORDER="0" </EMBED>
</OBJECT>

Apple teaching embedding quicktime for web delivery

Finally, lots of trailer to win your heart: http://www.apple.com/trailers/