BoldFish Email Marketing Newsletter, Dec. 20, 2000

December 20, 2000

IN THIS ISSUE:
Featured on BoldFish.com: Personalization: Tailoring Your Message to Your Customer Personalizing your email campaigns can dramatically improve their effectiveness. But what does personalization mean? How do you personalize high-volumes of email? What goals can be reached by personalizing your high-volume email? What part of a message can and should you personalize? This marketing note answers each of these questions and will help you understand how you can enhance your customer relationships and improve the success of your email campaigns through the use of personalized email.				Visit BoldFish at these upcoming shows: eCustomer Conference and Expo February 13-15 McCormick Place Chicago, IL DMA net.marketing Spring February 26-28 Washington State Convention & Trade Center Seattle, WA Did You Miss An Issue? Not to Worry! Archives of the BoldFish Email Marketing Newsletter are available online. Visit our archives section and see what we've been up to! We'd love to hear your questions, comments and suggestions! Who knows, you may appear in a future BoldFish Email Marketing Newsletter! Drop us a line at: editor@boldfish.com. Did you receive this newsletter from a friend or colleague? Click Here for a free subscription for yourself!
Featured on ClickZ.com: DM and EM: A Comparison By Kim MacPherson, ClickZ.com Kim MacPherson guides you through the similarities and differences between Email Marketing and Direct Marketing. Email Marketing uses many Direct Marketing pratices and principles, but the subtle differences between the two can have very different effects on the speed and timing of your message, your offer placement, and the message size.
Featured on Internet.com: Survey: Careful Marketers Can Benefit from Online Promotions By Michael Pastore Consumers are willing to participate in online promotional programs even if it means giving up some personal information, according to a survey by PROMO Magazine and NFO Worldwide, which also found that television is not likely to drive Web traffic to online promotions.
Featured on MessagingOnline.com: Spam Attacks, Holiday E-Greetings and Digital Cameras Converge By Eric Arnum, Editor 'Tis the season to be junk mailed. With only two weekends left before the two thousandth birthday party begins, the seasonal spikes in unsolicited commercial email and holiday electronic greeting cards is converging to stress out mail servers everywhere -- just in time for the presents to be opened and those new digital video cameras to be put to work. Also on MessagingOnline.com: Is Email Replacing Stamps & Envelopes? A question arises for stamp collectors and envelope makers: what will be the impact of email and online bill payments on their businesses? The stock answer used to be "nothing soon," but just in case, postal services around the world have opened electronic bill payment services, electronic courier services, and secure electronic mail services.

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