New fishing lures and tackle products can be better for fishing and are winning many Fishing tournaments and championships. Many new plastic lures are made with special ingredients, and some contain biological and natural fish oils to attract fish. Some of the new worms sink much slower so the fishing lure remains in the fishes strike zone longer so you get more bites, an the new lure plastics are made so the fish bite and hold on to the bait longer and catch more fish.