Competitive Analysis

 

 

 

 

 

• There is currently no product that performs the same tasks as the Groomin’ Tool
• Three similar products which perform more advanced functions do exist
• These three are the ArtMaster Clipper Vacuum System, the Shear Magic System, and the Clipper Vac System.  These products are produced by ArtMaster, by Metropolitan Vacuum Cleaner Co, and MDC Romani Inc, respectively.
• All of these products are mass distributed and each utilizes online purchasing
• Their systems are clipper vacuuming systems
• Each of the aforementioned products are priced from $599 to $3,499 and are geared towards the pet groomer
• The Groomin’ Tool will be more competitively priced around $50 and be for the pet owner
• The ArtMaster is currently the leader is Clipper Vacuum Systems.  Their product is considered the quietest and most efficient.  It is almost the more expensive of the models.
• ArtMaster has patented several different aspects of Clipper/Vacuuming Systems
• ArtMaster has been making there product for over nine years now
• Customer complaints of these systems ranged from disposal of hair, noise, weight, horsepower, weight of hose
• Groomin’ Tool will address all these issues
• Our goal is steer away from the pet groomer and target our product towards the pet owner. 

 

 

 

All Product information was obtained from the following websites:

 

ArtMaster Clipper Vacuum System: http://www.shelby.net/chanvey/mainframe.htm

Shear Magic System: http://www.metrovacworld.com/

Clipper Vac System: http://www.clippervac.com/products.htm