What Is a Press Kit?

Let's review some press kit basics. The concept behind a press kit is very simple, as are the elements that constitute it. The purpose of a press kit is to introduce a band or artist to the recipients (the journalists, booking agents, and other parties mentioned earlier). It's a time-honored way for industry folks to get an initial feel for an act's sound, look, attitude, and professionalism.

The contents of a press kit may include: Cover Letter, Band Bio, Band Photo, Achievements/Awards/Reviews, Events, CDs and Cassettes

The Cover Letter should explain why you are sending a CD or cassette to the recipient. It should tell them how you found out about them and what your expectations are: a review, contract, airplay, gig, etc. My advice would be to keep it short. A cover letter should only consist of a couple of paragraphs. Remember to be polite and thank the recipient for their time and consideration

Make sure your name and contact information is on all press kit materials. Thoroughly proofread and spell check. A press kit is a professional representation of your band. Make sure that it portrays you positively.

The Band Bio should be descriptive and, once again, short - no more than a page (preferably less). Describe your music style and any past band accomplishments and outline who the members of the band are and what they contribute.

When sending a press kit, always address it to a specific contact person. Sending to a general address is a surefire way to decrease your chances of being heard.

Achievements/Awards/Reviews can be included , they can be effective when used correctly

After you have sent your press kit, make sure to follow up with a call to make sure your press kit has arrived safely. Then follow up every week or so AFTER the 3rd week they have gotten the package. Don't just send the package and expect them to call. Remember, they get hundreds of packages from musicians just like you every single week. Follow up and get noticed!

If you don't feel confident enough to write your own bio, and do not have a friend who can do it for you, you'll have to hire a professional. A professional who writes bio's for a living can cost anywhere from about $150.00 - $3,500.00. A bio should be brief - one 8 1/2 x 11" page in length.

Some of the best press kits I've seen are short sweet & to the point.

*The following is an exclusive excerpt from the best-selling e-book, "The Press Kit: A Rock Band's Survival Guide"

By definition, a press kit is a package of promotional materials that generally accompanies a review copy of an album release or demo tape. Different versions of the press kit include materials suited for different recipients, as in music columnists, promoters, radio programmers, or a&r reps. A typical press kit for a recording artist is composed of several basic components: