CIS22 Janet Brecher 1-22-2001
Lecture Notes
* Parking – EWC either parking lot no problem
* We now have accounts on WebCity, except for newbies.
1. What is the URL?
Universal Resource Locator = Address
HTTP = Hypertext Transport Protocol
Sample: http://www.arc.cc.ca.us
2 How to Attract Users
Sight needs to be understandable, convert surfers to users, consistent and engaging, a skilled integration of graphics, etc., easily navigated, a unified look and fill.
Purpose and Design (not tested on this, just enlightening)
What's important
Inform, entertain, and able to exchange
Inform – what is it, how do I buy it. Just show family, sell something
Need to have a theme that means something
One limo service had e-mail but no phone number. Lost my business. Customers look at how long takes to buy something.
Marketing on web is different on how get people from newpaper and TV.
700 million net users. Within there are surfers. Center
Dottie Awards pick out web pages they like. What appeals to you, doesn't mean it appeals to everyone else.
All work assigned due next week. Check randomly, but
HTML
Hypertext Markup Language
Some tags required on all pages. Seen in all pages. Must put tags to provide formatting. Must have tags.
Tags not case sensitive. Can be upper or lower. Tags usually in caps. Tags usually organized, vertically./ I put mine in all uppercase.
Typical page:
<HTML>
<HEAD>
<TITLE> Is what goes on head of page.</TITLE>
</HEAD>
<BODY>
Most of stuff goes here
</BODY>
</HTML>
Text must be within body, must show all tabs, paragraphs, and all formatting with tabs.
