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The Digital Firm: Electronic Business and Electronic Commerce

Internet Technology is creating a universal technology platform for buying and selling goods, for driving important business processes, re-engineering production processes, as well as managing internal operations inside the firm. It has inspired new ways of organizing and managing that is transforming businesses and the use of information systems in our daily life.

Businesses now meet a new set of challenges: they are management, organization and technology challenges that need to be addressed to benefit from digital integration. In the management issues, managers need to create immediate bottom line value by transforming the way organizations do business — moving relationships with employees, partners and customers to a self-service model that increases revenues, reduces costs and improves productivity. In the organization perspective, organizational processes must be redesign to use the Internet and Intranet to make communication and coordination more efficient. While in the technology side, always keep up-to-date technology and think out of the box to create Web-based applications, to make information flow between disparate systems and business processes.

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Get more definitions, underlying concepts and measurement plans in U.S. Census Bureau Measuring Electronic Business article.

As consumers use the Web to research and purchase products, they also expect and require other non-Web-enabled aspects of the business to support the same transaction from evaluation to fulfillment. What Customers Expect posted on June 22, 2001 by Compaq's new magazine for Internet computing gives you a big picture of what customers expects on e-Commerce world. Moreover, Real-time personalization is the keyword of e-business/e-commerce, whether customers enter the store, shop from catalogs or browse the Web, information systems should continually record -- and be able to display -- individual customer activities up to the minute.

The Internet truly flattens the world... a fact that brings opportunity to U.S. marketers with an international component to their businesses or a desire to do business globally. Going Global With Internet Marketing posted on June 8, 2001 by Barry Silverstein provided few possibilities that internet world could do: expand markets and territories; develop global marketing partnerships and provide worldwide customer service.

E-commerce Web sites, digital exchanges and online business-to-business marketplaces all demand real-time data integration as well as a unified face to the Web. The venues for this kind of integration are increasing not only in number but also in business value. Learn how Vendors move toward Internet data integration article on March 26, 2001 of ComputerWorld.

Check out the Mar. 15, 2000 Issue of CIO Magazine The New Barbarians, an interesting article that talks about opportunities in our new economy world.

Find out the July 6, 1998 Berst Alert's -> Three Key Phrases That Point the Way to the Future in the "Words That Wire Your Mind for the Web" article.

Look for E-Commerce Grows Up article on June 17, 2002 of ComputerWorld. This article provide positive outlook of using e-business as part of our daily business practice.

Visit the e-Business Service Centre web site and discover the wide range of resources available to Manitoba companies who want to incorporate e-business methods and technologies into their operations.

For more news, opinion, analysis and interactive discussions on E-Commerce or E-Business, head to E-Business Knowledge Center.

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Sharmaine Sze
Dr. CJ Kalin
SY263 - Management Information Systems
May 13 - June 28, 2003