How to use corporate music to your benefit
In the world of corporation you have to use each tactic at your disposal in order to strengthen your brand identity and awareness, enlarge your customer base, and fundamentally produce a higher level of profit. When it comes to doing this it is pivotal that you do not ignore any of the senses - use them all. Usually company marketing tends to be centred around the visual. Nonetheless, if you can encompass other senses then you will unquestionably be onto a winner. One way of doing this is through the use of corporate music. Read on to learn how this can be of aid to your company...
Corporate music can shape how customers view your brand
Music plays a enormous role when it comes to how your brand is viewed. The music played in your store or your business premises needs to tie in with the picture of your company. For example, if you run an urban chic fashion shop yet you play rock music, you are giving off mixed messages. Because of this you will squander your company’s identity and your brand image will dwindle and lose focus. The music you use is another piece of the puzzle which helps to produce the total image of your brand.
Corporate music plays a critical role in dictating atmosphere
Music plays an important role when it comes to the atmosphere. Think of it personally, i.e. the music you listen to when you are at home. Dance tracks can increase your atmosphere and uplift your mood. Slow tunes can remind you of specific memories and make you feel somewhat emotional. Soft classical music can help you to rest and relax. You need to determine the tone you wish to create and thus couple this with the proper form of music. For example, if you run a spa you will want to use charming soothing music in order to help people find their inner calm.
There is a direct parallel between corporate music and consumer behaviour
If you get your corporate music pick right then you will be able to generate monumental gains. First and foremost, the music you choose will have a direct impact on how long consumers stay inside your shop. If the music creates a jovial and uplifting mood then you can rest assured people will enjoy browsing more. This is because it improves the whole experience and makes it much more enjoyable. This is why a lot of high street retailers use the newest chart hits in their store. Nevertheless, if the music is tricky to listen to and does not add to the shopping experience, then you can rest assured that people will merely dash in and dash out of your store. Furthermore, there have been studies that show the category of music played can impact purchases made. A good example of this is the ‘Influence of In-Store Music on Wine Selection’. This was carried out by A. North, D. Hargreaves, and J. McKendrick. The study regarded French and German wine. The inference displayed that when French music was playing in the store, the sale of French wine was bigger in parallel to the sale of German wine. But, when German music was playing the sale of German wine conquered over the sale of French wine. This is a method that will clearly be more relative and easier to use in some industries over others. However, this aptly shows the great impact music can indirectly have over your customers . You should experiment with this in your business and make note of the results. Corporate music has a place in all corporations. If used properly you can reap mass gains. You will be able to build up your brand identity via tying in the sense of hearing with the visual effect of your store. This works to create a fuller picture of who you are as a business. Moreover you can also help to make the shopping experience a more pleasant one through generating the perfect mood. And saving the best until last; you can directly influence the time your clients spend in your store as well as their purchasing behaviour. It is quite plain to see that corporate music can create heaps of benefits to you if used wisely.