Five Ways to Improve your Website in 2014
No matter who you are or what the nature of your business is but having a great website is of the utmost importance. After all, it's more than just a web page – it's often the first introduction customers have to your business. Getting it wrong could mean missing out.
Here are five ways you can improve your website design for 2014.
When it comes to content, choose quality over quantity.
The world of online marketing is increasingly driven by content; something that often drives business owners to publish as much content as possible, as fast as possible. However, it's proven that this strategy often does more harm than good, as maintaining content quality can be difficult. The result? Your website, rather than effectively promoting web design Hampshire, is flooded with mediocre content that attracts little to no traffic – the exact opposite of what both you and your customers want.
There can be no question that placing more emphasis on quality content will yield better performance for any site involved with web design Hampshire. Fortunately, it's not difficult to change your mindset, and implement the right processes to ensure the content performs. Identify why some content performs better and look to include these qualities in all future content. The results will be mind-blowing.
Take a picture
These days, visitors to websites like to consume content that is instantly noticeable and asks them to sacrifice only a small amount of time. Including more images on the website will not only make anything you post more eye-catching and better convey what it is you're promoting, it can also help improve your search ranking. Google Picture Search now ranks pictures too, so choosing great images and tagging them effectively with appropriate keywords can provide a powerful boost to any online business.
Use videos to your advantage
If a picture is worth a thousand words, a video could be worth even more. Not only are videos instantly attractive to anyone visiting the website, but Google loves them – according to a recent report, videos appear in about 70% of the top 100 Google listings. Focus visitors attention on videos – tutorials for example, or video portfolios – and your site’s online presence will be all the better for it.
Share and share alike
If you really want to improve your website for 2014, allowing visitors to share content you post about web design Hampshire is essential. As social networking continues to dominate the digital sphere, adding share buttons that enable visitors to email your content, or share it across Twitter or Facebook helps to both attract customers and boost conversion. It's also a great way of increasing engagement with those who visit the site, or share an interest in web design.
Usability is king
We live in an increasingly fast-paced world, one in which people are increasingly attracted to speed and usability. With web browsing continuing to move onto smartphones and other mobile devices, it’s important that your site allows visitors to find what they need quickly and easily.
A few things to consider: does your site make it easy for visitors to find what they’re looking for? Is it equally easy to use on any device? Is there any way you can move things around to achieve the perfect outcome for both you and them? While these questions may seem daunting, answering them can create a wealth of opportunities for anyone working in web design Hampshire.
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