Marketing is in a constant state of change. In order to create effective marketing strategies, one must adapt to these changes. One of the major changes in the marketing landscape has been the introduction of video marketing. Video marketing has introduces an entirely new medium of marketing/advertising that business owners are finding themselves having to worry about. The good news is that video marketing can be extremely effective and cost efficient. Below we will discuss why video marketing is so important for business nowadays.
Why Video Marketing is Important:
1. Google/YouTube.
Because Google is the number 1 most visited website, it is extremely important to rank high on it. This means that you want to rank high for your targeted keywords. If you are selling cell phones, it would be wise to rank high for buying keywords such as; "buy cell phones" or "best cellphones." This is because these users are actively looking for ways/products to buy. The best way to rank high for these keywords is to be relevant to the search engines. One of the ways in which Google calculates relevance is by direct traffic and social integration. Social integration is becoming more and more important as new social networks are popping up every single day. These networks include; Facebook, Twitter, Pinterest, and others. One of the most overlooked "social networks" by marketers is YouTube. Who knows why, as YouTube currently ranks #2 on the list of most visited websites in the United States. Needless to say, it is extremely important to place your business on YouTube. Not only will you generate exposure being on YouTube, but you will increase your relevance through Googles unique algorithm by doing so.
2. Content.
By utilizing YouTube, you will be able to create unique and engaging content to your prospective customers and end users. This means that you can drive traffic to your website, and even drive sales through the use of video marketing. For example, if you are selling cell phones, you can explain how to install certain applications on your phones. Or show users/prospective customers how they can maximize the use of their potential new phone. This is bound to drive traffic, which will in turn, drive sales.
3. Measure Campaigns.
Because video marketing is going to be done through the Internet, you will be able to measure the effectiveness of your campaigns. Unlike TV commercials, you will be able to target your YouTube video marketing strategies to your targeted market based on Google's campaign filters, and you will be able to see which demographic it is most effective on. This will allow you to save money on your advertising/marketing in future campaigns, and also allow you to spend more money on campaigns that are effective.
Finally, the usage of video marketing in business has grown to the point where it is essential to grow as a business. Video marketing is one of the best ways to incorporate effective new age marketing strategies in your business and increase sales.