Ultimate Guide on How to Find New Clients on Upwork
The trick to developing your business is keeping your present customers content and finding new customers. In business speak it is a advertising strategy. If you are running your own business it is a hustle.
Simple
Well, if it was that simple.
Three years ago I put a time aside to work together with my spouse on her travel site. A month later we turned the site into a company the amount of visitors had not budged, but the profit jumped 500 percent (not a life changing amount, but a healthy gain).
That's inbound advertising.
This past year I began a new job with my business partner, launchspace.net. Our idea was to put together lifetime deals on applications for small companies, e-commerce shops, bloggers and video entrepreneurs. I don't believe the website has had over 20 unique visitors each day.
Numbers are not everything. With only a landing page and a customized email address we found customers and generated close to $90,000 in gross earnings. The key was clear messaging and a fantastic method for outreach (friends have tested this system in several of markets and generated leads in a few weeks).
In this post I will cover the specific steps I took to grow both of these companies by implementing a small business marketing plan. It is going to be sensible. I'll begin with outbound marketing.
Outbound Marketing
I love affiliate marketing. It is a good marketing strategy for small companies. All you will need to get moving is an idea, a small investment and plenty of hard work (the company strategy I employ uses a whole lot of the lessons from the Lean Startup concept developed by Eric Ries -- produce a minimal viable item, validate your idea and expand/ correct).
If you are working online it is your site. Offline this might be your store or material such as brochures.
As I mentioned previously, you do not need much traffic or a complex site to begin your outbound marketing. A 1 page squeeze page is sufficient to confirm your business model. Your squeeze page can be quite easy.
Hero picture with logo/ call to action
Social evidence for your company
Services you provide
Testimonials from customers
Second call to action
Have a look at the screenshot below and you'll be able to see how Jacob uses this arrangement on the homepage of merely creative. The crucial information is above the fold (depending upon your niche I'd think about using mockup program to make your picture like I did).
As soon as you've obtained your landing page setup you will need to have clients for your company. There is no point me covering the way to do this in thickness. There are too many variables based on what niche you're working in, if you are targeting local businesses, corporations etc.. Instead, I will assume you know how to find customers and leap straight into executing your outbound marketing plan.
There are a couple of different options you can take to begin with your online affiliate marketing. The key ones include on and off site content promotion and direct pitching.
He has grown several multi-million dollar companies. In accordance with his bio on Quicksprout the first successful online company he launched was a search engine optimization company. A tactic he used to get customers was targeted content advertising.
Neil Patel would write a post on a company he wanted as a customer. This article was a company pitch emphasizing what he can do for the business. When the article was written he'd reach out to the company and inform them about the content he had created (with a little research and archive.org you may locate the website of the agency. It is fun to see how much site design has shifted :D).
You can use the same tactic to draw clients with tactical guest posting. He composed a targeted guest article on OK Dork. The company he wrote about, which he afterwards got as a customer, was Kissmetrics.
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