Search Engine Optimization
Almost 85% of your potential clients and customers will search online for what you are offering.
They will either find you or your competition. That is up to you.
Chances are you did not run into this website by accident. It's likely that you found us by running a search in Google, Yahoo, or Bing. You may have searched for an Internet Marketing Firm that specializes in building your online exposure.
As you can see, we didn't simply leave it to chance that prospective clients would somehow stumble across our website. Instead we've worked extremely hard at testing and developing solutions that effectively influence search engine rank and bring prospective clients (like you) to our site.
There is an old question "If a tree falls in the forest and nobody is around to hear it, does it make a sound?" We spin this a bit to "If you invest time, effort and energy creating a perfect website but nobody can find it, does it even exist??" We believe that creating the website is simply half the battle. You must ask yourself how potential clients or customers will find it? That is where our firm comes in to help provide that exact answer.
Quite simply, Search Engine Optimization (SEO) is the process of bringing the most qualified potential clients and customers to your website through the most popular search engines. The key is not the most traffic. It is the most Quality traffic. There is no use in bringing individuals to your websites if they are not looking for exactly what it is you have to offer.
5 reasons that your marketing efforts should focus online
1. Unlike billboards, radio, magazines, or newspapers, online marketing provides you with exposure to a specific niche market. It brings your clients or customers that are specifically seeking you and what you have to offer as opposed to a very general audience this is extremely "hit or miss."
2. Traceable ROI. Nobody can say with any type of precision how many vehicles drove by your billboard last month or how many people picked up a magazine with your ad in it. Much less how many of those people actually heppened to see the page with your ad on it. Those methods can provide you with no better than a rough estimate. Our analytics team at ANW Marketing will show you the EXACT number of visitors so that you may gauge your returns. We also have a team that is willing to sit down with you and determine just how effective the marketing is for your company. This allows us to determine ways to streamline the advertising process and ensure that your company receives only the highest quality traffic.
3. Almost 85% of people will do research online before making a decision on a purchase. There are very few impulse buyers left these days due to the economic difficulty we all face.
4. Your competition is capturing your potential clients, customers, and business by being found online.
5. Recent polls state that 40% of people running searches online view the companies that rank at the top of listings as "industry leaders" and the "top companies in their field." How do you wish to be viewed??
As your partner, let us educate you on SEO to cut through all of the misconceptions.
Everyday we hear from clients that they get contacted constantly by firms that "promise" this and "Guarantee" that. There are thousands of companies that are running gimmicks for a quick dollar and we are here to help cut through the nonsense.
First of all, anytime you hear a promise of a certain rank or a guarantee of a number of visits, ared flag should go up. Nobody can determine how many people each day will search for a specific keyword or how many will research what it is you have to offer. The search engine ranking system is based on an auction type format where the company with the best content and the highest bid ranks at the top of the page. Therefore there is no way to guarentee a certain number of visits or a certain rank. A firm that attemps to promise or guarentee anything is either being dishonest or exposing how little they actually know about how search engines work. Either way is that a firm you want to trust with your company's success and future??
The proof is in the results
The bottom line is if you are considering other SEO firms, look to see where THEY rank. If they can't get themselves ranked high there is no way they will do it for you. Also look at how much information they are willing to share with you about the SEO process and what they can do to help your business. If it doesn't seem like they truely want to help your business grow it is most likely because they don't. They view you as another dollar sign in their bank account. Not as a business that they can help to grow and be more successful. Here at ANW Marketing we believe that assistance is the key. If we can help business to grow it will further stranthen the economy and give not only us but our clients and the rest of the world a stronger foundation with which to develop a successful future. Here at ANW Marketing we don't focus only on the here and now. We focus on the future so that the world can continue strong long after our time has passed.
ANW Marketing's process for Highly Effective SEO
Our SEO services are based on years of eating, sleeping, and breathing search engine patterns and behavior. Research and analytics are the keys to developing a strong approach to the constantly Rapid changing world of the internet. A few of the elements involved are:
1.Keyword Research and Analysis - This is the absolutely critical first step in any quality SEO project. This step, if either ignored or done incorrectly, often results in clients spending thousands of dollars optimizing for either irrelevant phrases (that will not drive targeted traffic), or key-phrases with little or no search volume (little or no potential traffic)
2. Market and competitor Research- Know thy enemy. In search engines, the only real competitors are the sites that are ranking above and below you. Even if they sell different products and services, they are competing for the same search engine ranking. Don't discount anomalous sites that don't seem to fit; the reality is that the search engines have determined that they are relevant and therefore, so should you. We will research and identify industry changes, new competitorsm and current competitor's efforts in order to make similar and additional efforts.
3. Indexing Analysis - Indexing analysis involves reviewing the website structure, content, and code to determine how the search engine spiders will view your site. Such things as duplicate content and HTML content can cause the site to be indexed at irregular schedules. Based on our analysis ANW Marketing will configure its strategy for each and every individual client to eensure the balance fo work for onsite optimization.
4. Reporting & Analytics - We generate a monthly Executive Summery Report for each client which will demonstrate traffic increases or decreases, geographic areas feeding traffic and searches, Popular search terms, and more.
We here at ANW Marketing love what we do and we look forward to you becoming a new and trusted client with our amazing firm. Please feel free to contact us via E-mail at ANWMarketing@hotmail.com with any questions or concerns. Please be sure to include your name and direct telephone number so that one of our specialists can get with you as soon as possible to begin your free consultation.
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