The stiff competition in the market has made companies realize the importance of their customers. Its not for the initial transaction but is based on building a life time relation with the customer. And everyone knows the fact its far easier to handle and encourage an existing customer that interacting with a completely new customer.
Mystery shopping provides the objective data about the sales and service execution over a broad range of locations. It allows employees, manages and directors to recognize specific areas that need improvement.
The excellence with customer service is vital for every industry. And mystery shopping has offered and entirely new and effectual concept to measure customer sales and delivery concept. Mystery shopping isn’t about measuring a few key elements of shopping but its more advanced than that. There are several performance evaluation services that are undertaken individually or run in tandem.
Besides covert video mystery shopping is another area of specialty, where one can use state of art technology, for recording employee’s interaction. The recorded footage can be watched on television, PCs or even online.
Mystery doesn’t operate in the real world but in virtual medium as well like online shopping or tele shopping. The whole interaction on phone calls or chat is recorded and presented as proof to the business entrepreneurs for evaluation.
The overall aim of mystery shopping is to entail the performance of sales team and figure out the area that need improvement. The mystery shoppers in every case need to be trained and smart. They should be able to pick even the slightest details while mystery shopping. So if you have been looking for mystery shopping you can simply log on to: http://www.tern.co.uk