9 resolutions related to technology for your business

Investing in technology can be a challenge for entrepreneurs. But if you do it right, information and communications technology (ICT) can change the situation for your business. ICT can boost productivity, accelerate sales and even open up new markets. Here are nine resolutions you can take to help your business take full advantage of these benefits.

1. Assess your ICT situation

Take an objective look at your current situation from the point of view of ICT . How do your systems behave? How could you improve the competitiveness of your business using technologies? Ask yourself these questions to decide which systems you need to optimize and which ones you could add to achieve your strategic goals. Then, implement a rigorous system selection process and solicit service offerings from various vendors. What's more, a clear ICT action plan could strengthen your case with your financial partners if you need a loan.

2. Create an online strategy

First, do some planning. What are the goals of your website? Is it aimed at informing clients? To sell your products online? How does your web presence fit your overall business plan? A well-defined online strategy will help you ensure that your investment in this area translates into increased sales and better customer service.

3. Optimize your website

Your website is the virtual showcase of your business. Yet many sites are poorly designed or incorrectly integrated into the overall business strategy of the business they represent. Make sure yours is not too full of text and you do not have to scroll the cursor or click indefinitely to find information. Put your coordinates highlighted as well as a call to action.For your site to be at the forefront of research results in key areas related to your activities, do not hesitate to seek professional help.

4. Be Active on Social Media

Establish a social media strategy , starting with what you say about your business. Then, if you have not already done so, create your own pages in major social media to mark your territory, manage your brand image and get closer to your customers. Do not forget that social media is an indirect selling vehicle. Intervene with your target audience in a spirit of help and support. Aggressive marketing is not engaging at all.

5. Mobilize your employees

Involve your employees in important ICT investment planning and decisions, not only to get their membership, but also to leverage their expertise and broad knowledge of your business.

6. Consider implementing a CRM (Customer Relationship Management System)

Using such a system could help you better understand your customers and take advantage of the sales opportunities available to you. This allows you to centralize all your customer data, provide a more personalized service and more effective tracking to potential customers.

7. Discover Productivity Tools

Why not use tools to improve productivity? These include scoring software, inventory management systems, and complete supply chain management systems.

8. Consider using an Enterprise Resource Planning (ERP)

The inefficient assembly of different computer systems spread all over your business gives you a hard time? Consider using an ERP system . It is a versatile software package with modules to perform a variety of tasks, from accounting to inventory, human resources, finance and operations.

9. Be at the forefront of technological security

Ensure that there is an ICT security policy that includes guidelines for acceptable use, passwords, security practices, and software downloads. Ensure that this policy is respected throughout your organization, and back up your data regularly.

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