PACKAGING STRATEGIES FOR PROMOTIONAL GIVEAWAYS
Given the level of competition in business today, it is very important that relevance is maintained for constant patronage. It is no wonder even the biggest companies that are household names still go all out to do campaigns and adverts in order to ensure sustainability and possible expansion in their businesses. There are many modes of advertisement around today and various ways to reach clients and customers.
Billboards, radio jingles, television and newspapers are all mediums that have been used to capture the attention of prospective clients to our goods and services. These methods have proved successful but many businesses do not have the wherewithal to afford these means of adverts and their campaign periods are also limited. For smart business people who want to cut cost and increase their client base at the same time, promotional giveaways is the way to go.
Many people have realised the impact of promotional giveaways on businesses and are exploring it. Even though it has proven to be a successful advert strategy, there is no guarantee that just buying any giveaway product can give desired impact. It is important to note that promotional giveaways should be seen as an idea that is aimed at giving consumers a taste of your product with a view to securing their patronage. Therefore, it must be carried out properly and strategically.
One of the most important factors to consider with promotional giveaways is packaging. Whatever product you are going to buy for distribution must be carefully thought about. Items have to be convenient and attractive to potential customers. Furthermore, the functionality of these products must be tested and guaranteed. For example when buying a pen for distribution, it will be a massive embarrassment to distribute ones that are not functional and this can result in reverse impact. The functionality of the product creates an impression on the mind of the user as to what is obtainable in your products or service delivery.
Because the item for giveaway is your only contact with your potential client, it should have captivating, simple and short messages that will enlighten and entice the customer. The products must also contain crisp clear ways on how to get in touch with you through various means. This means whatever means such as e-mail, phone numbers, contact or mail addresses should be clearly specified on the products for easy reach.
The products should also be relative to whatever service you provide. This way, you are always sure of getting the right audience. For example a dealer in computers could have mouse pads and USBs as giveaways. With this, there is a huge probability that people who make use of mouse pads will have need for computer products.
One of the advantages of this form of advert is the reach. You never can tell who you give your products to and how far they will reach. Therefore, you need to take advantage of this and choose durable products. As these products lasts, so does you campaign.