Game System Rental and the Beauty of the Bundle Offer
Several industries leverage the bundle concept as a promotional strategy. Fast food services are famous because of it. Why just get a burger when you can have that same burger with a side of fries and drink at a reduced cost? Why pay for internet, TV, and phone seperately when you can package them together and pay less overall for each individal service? The bundle is rarely a bad idea and when paired with gaming hardware, it makes for an awesome deal.
Trending Then and Now
Microsoft, the creator of the Xbox console series, is certainly familiar with the bundle idea. The company built its technology empire by bundling applications such as Excel, PowerPoint, and Word in its best-selling productivity suite Office. In the case of gaming, this concept allows the consumer to obtain the console and at least one game, at the bare minimum, sparing them the cost of the included title. This trend became popular in the late 1980s, when Nintendo started pairing its system with titles such as Super Mario Bros. and Duck Hunt, and has steamed rolled its way into the next generation.
More Bundle Options
The bundle offer is such a great weapon for manufacturers and retailers for the simple fact that it's so attractive to consumers. In fact, the game title is actually of little importance in some cases. Many customers will go after a bundle packaged with a title they don't necessarily care for simply it's a better deal when included with the system. The game is just an added bonus for others. For instance, someone who wants an Xbox One for its rich multimedia functions may simply be happy to have something the kids can play when the family isn't using the box for movies and TV shows.
Bundle options are growing more diverse as the gaming landscape continues to evolve, giving dedicated gamers a wider variety of titles to choose from. If you want a great bargain that comes “bundled” with huge upfront savings and no hassles, check out BuddyRents.com to learn more about our game system rental offerings.