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Writing
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Saturday, 21 March 2009
Customer Newsletter
Topic: Writing

My company asked me to start a newletter for our customers yesterday. I completed my first draft today. It looks good to me, and everyone who was around the office today.

The issue was I am writing and customer newsletter for the other side of the company.  I have been trying to transfer to that side for two years and probably know as much about that half of our business as I do the division I am currently working for.

During the meeting everyone promissed to help and forward information. That did not happen.  I had a deadline only 4 days away, so with no information flowing I pulled it all out of the air on what I have heard from customers and technicians alike.

Accuracy of the information like pricing for the sales items will basically all that will need to be ironed out. 

The most difficult task was writing articles around 200 words.  I am accustom to writing long detail oriented articles. This compressed info with logical sets were a chalenge.

I now understand why you only get paid $3-$7 dollars for article submissions like these.  They litterally have little to no real content. I was surprised people thought how good it was. 

The reality was that I controled thier eyes and how it flowed across the page.  I directed then with a combination of imagery and text key words. 

Submitting articles you don't get to control these types of things. A purist content approach is required.  The article must be just as short and stand on content alone.

Honing this skill I feel will take more time.  Just keep practicing then go for the bucks.


Posted by oknutson at 11:52 PM EDT
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