Whether you've been online for one month or 10 years, the words on your website are the one crucial element which can make or break your business.
That important element is communication.
Think about it for a minute, offline sales people train hard and work for years to improve and tweak their communication skills. They take training courses, attend seminars, and practice, practice, practice. They also have an advantage to selling that we online business owners don't have. They use their body language and gestures to gain your full attention and can speak directly to you.
| I don't know about you, but personally I'm too shy and not pushy enough to make it in the cut-throat offline sales industry. I started my online business to find an easier way to sell. I thought there must be a way to reach an unlimited number of people without having to cold call or hunt leads down. |
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And thankfully I was right. Online customers will come to YOU. Forget harassing people who really don't want to speak to you. Imagine people coming to you to learn more about YOUR products.
Customers who are...
Eager to hear about you, your services, your business and all you have to buy essay.
Excited to see your next product launch and are ready to buy.
Willing to give you their email address so you can give your product recommendations.
Happy to give you repeat business and unexpected praise and feedback.
There's just one problem, if your website isn't communicating effectively with your visitor - you lose a potential subscriber or worse yet, a potential customer. You aren't there to personally greet your website visitors, so your website MUST communicate effectively.