You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.
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mobile marketing
Dave Roos, contributing writer for How Stuff Works, cites "poor marketing plan" among the 10 common problems for new businesses. He points out which a good marketing strategy is important in informing people concerning your products and determining critical parts of your company, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper budgeting and planning usually means you are not receiving the most "bang for the buck."
As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. It is possible to compare this, for example, with print media, which only gets 5% of US media consumption time but gets a disproportionate 19% of ad spending. mobile, internet and Together ads might have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.
Experts are invariably predicting that mobile is the future of marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all local online advertising will be delivered to a mobile device, amounting to greater than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.
Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of individuals in america use a smartphone, and this number are only able to go up. A whopping 92% of smartphone users go online daily, three % higher than with regular computers, and 98% do this weekly. Sixty-eight percent used the search engines for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local browse their phone at least once per week, with 25% of these carrying it out daily.- mobile marketing