This project focuses on the branding of products and services. In my paper, I discuss the importance for corporations to know and understand their target consumers in order to successfully create a meaningful brand. Corporations can learn more about their target consumers by learning community values set forth by the Hofstede Model of Culture, which has created five dimensions of culture. These cultural values also help consumers to assign specific personalities to different brands. It is the characteristics of the consumer itself that causes he or she to assign a certain value to the brand. Sometimes, consumers become bored with the repetitive message of brands, so it becomes necessary that brands reinvent their attitudes and messages every so often.

  I demonstrated some of the main points of my paper by conducting three surveys. The surveys covered topics about consumer values, branding attitudes, and branding extensions. 

Meredith Eumont is a 20 year old girl from New Orleans. She

is a sophomore at the University of Georgia. She is an advertising major and is also minoring in speech communication.