Search Engine Optimization

Search Engine Optimization (SEO) is the process of fabricating your websites content to rank high in search engine results. The most popular and dominate search engine is Google. Google has a calculation called an algorithm, that searches the web and determines how websites should rank in their index. The point of SEO is to implement different elements to your website to allow Google to consider your site popular and relevant so you can rank high in Google's search results and increase your targeted traffic. There are many elements to SEO. The very first element of all SEO campaigns should include a consultation with an SEO expert to help decide which direction you want you campaign to go in so you can attract the right traffic to your website. After determining the focus and goals of your campaign. The next step to an effective SEO campaign is to run a keyword research campaign. This allows you to understand who is searching for your products or services and how many people are searching for particular words. A great Washington DC SEO firm is Trinity Marketing.They perform keyword research forlocal, national and global markets. After keyword research, you are ready for on-page optimization. On-Page Optimization is the process of crafting your websites on-page factors to allows search engines to consider your site to be relevant for the keywords you are targeting for that page. the next in the SEO process is Link building. Link Building accounts for 70-80% of your rankings in search engines. It is vital that you have relevant and quality links pointing back to your website. This is a huge indicator to Google that you are worthy enough to rank high in their search results because a lot of great sites link you you. Think quality over quantity with link building. although quantity is important, quality  trumps quantity in most cases. The last and on-going process to SEO is the Analytical process. Analytic's is the process of measuring your performance and success online. This allows you to fine tune your products or services and website to convert more visitors. Search Engine Optimization is a lot more complex and has many aspects that go beyond the surface. This is to give you a brief overview and help with your understanding of SEO.