These days when you need your accounting firm to generate you want a website. For a significant majority of businesses what this means is considering "templates". The expense of custom website design, in serious amounts of funds, puts these projects far afield of just about all small accounting practices. You need code monkeys, designers, writers... you have to anticipate paying 10,000 dollars and wait six months or higher to get a custom accounting site. A template, full of a huge selection of pages of free reports, custom newsletters, interactive calculators and more, will usually cost about $50 per month.

So why would any accounting firm pay 1000s of dollars 30 days for SEO?

Templates originally appeared as inexpensive options to fully blown custom sites through any modern standard we were holding pretty primitive. They were fine for hobby sites or small enterprises in small markets, nonetheless they've never performed particularly well in the engines like google. It's a pretty common to downside power for simplicity when making software for "end users". Template providers, however, to make their website cms user friendly, often glossed over or ignored features that would make their templates more pleasing towards the search engines like yahoo.

There are three problems traditionally within web themes, and several providers have not addressed them... but some have. These problems include...

* Duplicate Content

* Dumbed Down Meta Tag Settings

* Use of I-framed Pages

Back in the old days, when most markets hosted just a few accounting firms with websites, these issues may be overlooked, these days that is will no longer the case. Fortunately some accounting website template providers have actually taken time to produce website cms that confront these shortcomings. Many others haven't. This makes some templates vastly superior to others in the event it comes to SEO, or "search engine optimization".

Here are three things to look for in accounting web templates to be certain that the website may be properly optimized on the search engines like yahoo.

All accounting web templates include large amounts of ordinary content. Google can identify this, and so they lack much respect for sites composed entirely of "duplicate content". Customizable pages can overcome duplicate content issues. Make sure your template provider lets you modify and add pages freely to your site. Nobody expects one to modify all 600 pages on a typical accounting website template, nonetheless it is likely to make an enormous difference in the event you personalize as few a five or ten pages.

Another prevalent problem with templates is "universal meta tags". On sites similar to this there exists only 1 setting for modifying a sites meta tags. This means every page on the web page have to have the identical tags making it impossible to optimize more than one page on your website. If you desire to succeed inside the search engines like yahoo guarantee the meta tags on your website might be changed separately on every page of your respective site.

I saved this last issue for the conclusion from the article because, to be hones, it can be hard to distinguish. You may even need to retain a website professional to acquire the answers here. Many website templates make extensive utilization of IFrames, or inline frames; to utilize content to webpages. Unfortunately, while I-frames will often be obvious to even casual observers, they are able to easily be obfuscated in a way it becomes impossible to tell if a page is exploiting them at all if you do not discover how to read the source code. The use of iframes possess a lots of advantages from the design perspective, but search engines HATE them. Search engines will see pages with inline content as basically blank. They can understand the content, nevertheless they won't consider your site the source of it. They may index the "inline" content, nonetheless they won't credit it to your domain the good way of saying "iFrame pages are worth exactly nothing". Since it can be hard to inform if an online site is employing these "framed links" you might need to ask but verify. Find out in the provider should they deliver content using inline frames, when investing in a website possess a web professional examine their product and make sure which they aren't with these.

When shopping around for accounting site templates it might be all to easy to be dazzled by pretty pictures and flashing animations. Before buying anything, though, take the time to look beneath the hood. A first class website should be attractive inside and outside. Being good looking, content rich, and easy to navigate is very important but it is also essential that the site could be properly optimized to the search engines. An SEO friendly site with a lazy owner is probably not taking advantage of a template providers search features. Many of my clients have "Universal Meta Tag" issues. The problem isn't that they could't optimize them, the issue is they often just don't bother.

To make certain with regards to a template's suitability for SEO call each provider separately and have about these characteristics. If any one these SEO features wasn't specifically addressed web site is not properly optimized. This might be OK for some businesses in under competitive towns, but make certain you factor it in when looking for the worthiness versus the expenses. Always keep track of the just what the future might hold. You're likely to retain your website for a long time, so just be sure to use one that will be capable of grow with your company's needs.