MadBid’s core business model began as a penny auction and the company has since added additional eCommerce features including a "Buy Now" option to purchase products outright, as well as an "Earned Discount" feature that allows consumers to apply the cumulative value of bids placed which did not result in an auction win, towards a discount for products, the discount remains available for 365 days after the auction closed. Most "Buy Now" auctions on MadBid have a price comparison tab so that shoppers can compare against selected online retailers.

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