The most important part of of corporate advertising is branding. The company’s aims and market strategies are revealed through branding. It is the key to the success of corporate companies. The value of business is determined through brand. Brands are the identity of the company. Brands reflect company's ambitions, nature and personality which leads to success.
The main importance of a logo design is to create a visual corporate identity. Color plays a vital role in creating a professional logo. Color is used in logo to enhance looks, to represent company personality and to create a unique identity. Trendy colors give the logo a fresh look. A harmonious effect should be created through the color used in logo. A logo design should be original vibrant and memorable. In a logo a balance must be maintained between color, shape, and. Symmetry, balance and creativity are must in creating the logo design.
The vertical and horizontal proportions of the logo must be taken care of. In business cards,brochures and printed material the logo is easiest read in the primary colors on a white background. The logo must always be easy to read on any material.Logo Design must never be created on a textured background.The logo design must also look good in black and white versions. It is always necessary to adhere to the set guidelines for logo placement, including protective zones. The minimum required distance from the business logo for placement of text or graphic elements must be 10% of the width of the logo. This rule applies for any and all uses of the logo. In order for the visual identity to be communicated effectively, other graphic elements must be positioned at a specified minimum distance away from the logo. This is known as clear space, the area around the logo that is free of any other graphic elements.
Font plays an important role in the logo identity. All fonts must be easily readable and universal. Logo Design can be piece of artwork .Yet its business purpose must not be forgotten. Professional fonts are best for logo designs. The nature of the company can be brought out by the font presentation but it must not be overdone. Branding means logo design. This is not exactly true. Logo is major part of the branding. But success of branding depends on the publicity and marketing of the logo design and the advertising budgets.