In a recent survey by Australian Marketing consultancy, Strategic Directions, the question of what type of promotional product had the supreme return on investment was looked into. 
The answer was Promotional Pens. Companies, large and small, are consistently trying to find a low cost but highly perceived valuable promotional article to hand out to customers.
What companies are trying to do is to gain brand awareness, pay back loyal customers, and having company logos and contact information constantly on their minds- is there a more effective way than a promotional pen.
If you are working on a strict budget and need thousands of promotional items, you may be wanting to allocate only about one dollar per item to be within budget range.
.Based on the results of of customer questionnaires, the promotional pen is perceived as being the greatest bargain for the dollar and its effectiveness.
Promotional pens Melbourne come in a variety of varying fashions, depending on what you want on the pen. Promotional pens can vary to a basic push top pen with business' name and logo on it to a fancier metal twist base pen with an embedded logo and company contact information. Naturally, prices vary from 20 cents a pen to 10 dollars a pen, depending upon kind of client and industry you belong to. Obviously, the 20 cent promotional pen has far less distinguished value than its 10 dollar cousin What was considered very important by companies participating in the study was no matter the price point, the pen had to perform as it should. What this means is that the pen, no matter what the cost, has to function without ink lines breaking up when writing, and push down top and twist base pens must have the nib protrude every time, i.e. perform as it should. The most popular ink nib size is the medium point and not the fine point, as most would think.
The ball in the nib had to roll properly also.
Say, for example, if the pen does not function properly, then the promotional item is seen as worthless, thus defeating the purpose 
The other vital factor was the available area for branding on the pen itself. Actually, there are some kinds of promotional pens that have more branding room on them than the typical printed pens. The Brochure Pen is a totally different pen, as it has a full colour brochure retracted into the barrel of the pen- what a clever advertising medium! 
It can be pulled out about 200mm, which makes it able to have much establishment details for the customer to read- what great choice!
This one-of-a-kind pen is proving to be the one of choice, as it allows marketing departments the capability to gift their customers and potential customers more establishment information and for only one dollar per pen. Some of the kinds of companies that have utilized the brochure pen the most are charities and community awareness groups.
Although with all the advanced technology around us, the study still proves that customers and potential customers find valuable a high quality promotional pen, as it suits a purpose and hangs around a lot longer than other promotional gifts.