4 tips to improve the web design for your business

A business cannot survive without a website nowadays. Indeed, most people will want to check the website of a company before making a commitment to commission a website. At the same time, you should make sure that your website is designed correctly. In this article, we will be sharing 4 tips by http://graemewinchester.co.uk to improve the function and utility of your website for your business.

Contact Information

It is important that you place enough information on your website for your customers to contact you.  You would be amazed at how many companies mess up this all too important task.  A contact email, phone number, and physical address are all important things that you need to place on your website. You might consider using Google maps to help your customers locate your physical address on a map.  If you are not familiar with Google maps, ask your web design professional to help you get set-up.

Correct navigation

You should ensure that there is a proper navigation structure on your site. If your visitors have to click more than 3 times in order to access the information they need, then you should consider reworking your web design. It might also be useful to provide a search function on your site to enable your visitors to search what they are looking for quickly and easily.  Remember the easier it is to navigate your website, the better chance you have of acquiring new customers.

SSL certificate

If you will be using your website for online selling then you should consider getting an SSL certificate. This will help improve the security on your site and also build trust with your customers. There are also some search engine optimization benefits when you add an SSL certificate.  Get in touch with your web design firm and ensure that they make full use of this security feature on your website.

Live chat

Again if you are considering your website to sell products and services, you might want to consider adding a live chat. This will help customers that may have some questions before ordering from your website, and also act as a customer support channel making your company appear more professional. However, you need to ensure that customer queries are replied in a timely and efficient way.  

It is important that you pay attention to the web design of your business site if you want to improve your sales. We hope that you will make good use of the tips provided in this article.