Link building is one of the key strategies for gaining top positions in the search engine results pages. But there are many occasions when the site owners are desperate over the low rankings, despite following effective link building strategies. For such people a professional link building services will recommend a link wheel as a wonderful add-on to link building. And a part of a balanced link building service campaign.
Link wheel is basically an interlinking method. Here you interlink many of your inbound links. For example, you might have already created enough back links to your site from the popular web 2.0 sites. Each web 2.0 site can be regarded as a spoke of the wheel.
The web 2.0 sites or the spokes of the wheel will be interlinked together just like site1 linking to site 2, site 2 linking to site 3 till the last site links to site 1. The hub of the wheel will be the page in your site towards which the web 2.0 sites point. When you are finished with the linking, test the links to see if the sites really form a wheel. This is due to the fact that broken wheels are quite difficult to be found by the search engines.
So how does a link wheel differ from the traditional link building and how is it beneficial? A group of popular and high PR websites linking to your website gives more prominence to your site.
In order to create a new link wheel with six spokes, you need to have six unique articles. The articles must include the relevant keyword phrase that you focus on. To each article, you have to add two links, one pointing to your site page and the other pointing to the similar articles in the web 2.0 sites. You can decide on the number of spokes according to your convenience.
Promotion of the link wheel is as important as the creation of the wheel. Make the link wheel popular so that it will be easily found by the search engines. Back links from the social book marking sites to the spokes and the hub is a good initiative. Also you can capture the RSS feed in the web 2.0 sites and distribute or submit the feeds in various directories. Ping the RSS feeds regularly to update the new contents.
The option to expand the wheel is always open in front of you. When you expand the wheel, you are using one of the previously used spokes, i.e. the web 2.0 sites, as the new hub. The newly added spokes give additional strength to the web 2.0 sites. This will be ultimately passed to your site and drastically improves the rankings for the particular keyword. Building so many link wheels is a cumbersome procedure, but there are professional link building services that offer link wheel services at an affordable rate.
Updating the link wheels is really important as the search engines will look for fresh contents. Failure to update the contents is the most likely reason for the drop in rankings.
If you only remember one thing remember that fresh unique content will keep your site at the top of the search engine rankings.
Bob D Williams has been involved in the SEO field for over ten years. Working in various SEO services but specializing in link building services and in search engine optimization.