John Phanchalad - Using an automated marketing strategy with Facebook
John Phanchalad is one of the biggest advocates for Facebook marketing and he is helped many companies is a leading consultant in online marketing for well over 12 years. Some online marketers don't know the full potential of automation that's available on Facebook and spend a lot of time using strategies for conversion that may take a lot longer than they need to be. Increasing efficiency with your marketing efforts on Facebook is paramount for any marketer and by using these strategies you can have a lot of success when it comes to this platform.
John Phanchalad Using look-alike audiences to build your targets: when it comes to targeting advertising you can use the look-alike audiences feature to reach out to new and similar audiences with your advertising. Building a Facebook advertising campaign can take real work and Facebook makes it very easy to reach out to a similar and addressable audience. Your target networks are probably already very well segmented and this is where this tool can help you to achieve a greater reach without having to submit to more research. A look-alike audience can also help you to test different forms of advertising for conversion. If you have two ad campaigns you can run them with two different targeting audiences to see which is more effective to help shape your marketing efforts in the future.
Place a share button everywhere you can: any piece of promotional material, e-mail, or post on your website should have some kind of share button so that your content can be organically advertise across multiple social networks. You've worked hard to produce engaging content and if people enjoy it they will share it across social networks giving you access to free advertising and new traffic. Generating leads with the share button is a great way that you can automate your Facebook marketing effort.
Try an offer ad: if you have a product that you would like to share in the form of an offer ad you never know just how many leads can be generated if you're willing to offer up a great deal. Offer ads can be used with a wide variety of products including e-books, online services or products. Offer ads give you access to an entirely new form of advertising across Facebook they can help you reach new targets. The best part is you can partner up with other Facebook pages that specialize in delivering limited time offers and give them a chance to advertise your product so that you can reach an even wider audience.