Testing and Tracking Your Web Sites For Increased Performance

One error numerous web internet marketers commit is they neglect to evaluate their many websites. If you would like to have higher performing websites and copy of any kind, then this is what you need to do. It isn't important what sort of conversion you want, or rather, what your most sought-after response is from a site visitor. You can test landing and squeeze pages, site copy, sales letter copy, preselling copy, videos on squeeze pages, and a number of other things. Each element of a site page, such as the headline, could also be individually tested. The overall process is swift and simple to grasp because it is simple split testing. Keep on reading and you will find out more about testing your sites and also employing tracking.



There are some important considerations before you get going with testing your copy. More knowledgeable web marketers will automatically think of tracking when a person mentions testing. You need to know each time a a web surfer clicks through one of your links on the page you are testing. You do not need tracking on squeeze pages, although it is good to see how many really click on the link. Not a few people love using Google Analytics for their tracking for the reason that it is robust and free.



Here is a truth regarding writing copy - no one gets the very best it can ever be right out of the gate. Website designs can include design errors that can genuinely hurt your conversions. Believe it or not, but pro copywriters oftentimes do not get it right with any new piece of copy. Obviously, there is just a lone path to betterment which is testing and tracking. We think lots of online business owners are unable to do this because they simply do not know, or they are just too lazy to do it.



The simplest approach to test a squeeze page, for example, is to make use of a simple URL rotator script. Majority, if not all, URL rotator scripts are available with instructions, and they really are not tough to use. Then you simply upload version 1 and version 3 of the webpage, so they can be rotated, and begin driving traffic to it. Maake sure you simply alter one thing such as the heading, for instance. You need to assess conversion rate improvements, and that means you have to determine what caused the change. There is another method to test more than one item at once, multivariate testing, but that is fairly complex and will not be discussed.