ARE SOCIAL MEDIA INFLUENCERS EARNING MORE THAN CELEBRITIES? GIVE EXAMPLES
From past few decades, celebrity is promoting the products, brands and influencing the masses of the public. Mass of audiences can be increased buy real followers for instagram. But in recent past few years, many companies had switched to influencer marketing.86% total marketing is using influencer marketing. Influencer marketing is the type of marketing which mainly focus on the influential people (popular celebrities) rather than targeting market. But influencer marketing produces 11 times more investment in compared to traditional means of advertising. Nowadays influencer marketing reached the top of its peak. In future, it will become the basic needs of the companies and brands. Social media play important role in marketing purpose. Instagram accounts act as healthy breakfast for online business point of view. Traffic on Instagram 15 times higher than Facebook, so it suitable for doing online business.
INFLUENCER MARKETING VS CELEBRITIES-
Both of them of use do the same job but what is the difference between them. Both of them use to do marketing product and services.
1. WHO IS EXPERT?
2. ENGAGEMENT
3. CONTENT PATTERN
1. WHO IS EXPERT?
It’s not necessary that celebrity doing promotion of products or brand are always expert in that particular field. For example- Virat Kohli is promoting “Wrogn”. It is clothing brand, celebrity are not fashion designer. They are involved in the manufacturing of the products. It is working due to fact that they are popular. Millions of fans are looking at them, want to be like them. But in the case of Influencer marketing Influencer are mainly expertise in that type of products they are promoting. For example like Michelle Phan is a beauty blogger, she is going to lunch new beauty product line. They are considering the expert in their respective fields.
2. ENGAGEMENT
Most important and significant differences between celebrities and influencer are an interaction between the audiences. In the case of celebrities promoting the product is one-way Communication. They use to perform only social media advertisement and TV advertisements. They don’t use to interact with consumers. The advertisement is only are seen or heard, they can’t really interact with them. Influencers, on the other hand, use to interact with audiences. The influencer has the ability to perform two-way communications with help of social media. Followers of influencers play important role in the promotion of the products. Promotion of product can be done by, buy active Instagram followers. They use to interact with the comment of social media such that they generally manage to do promotion also.
3. CONTENT PATTERN
And last but the not least major difference between the celebrity and influencers are content creation. Influencers use to create the content of their products own. These contents are used for the promotion of products. In the case of the celebrity, all the content are mainly prepared by the brand and marketing agency. Celebrities play the only role in influences the public in promoting the product. With most of the influencer is the creator of their own contents. The creative freedom helps influencer in making the brand more popular. Celebrities have tendency to make the great impact on the buying decisions of the mass public. The celebrities are famous in the real world not only on the social media.
WHICH ONE SHOULD BE CHOSEN
Initially, advertising was done mainly by celebrities buy promoting them on T.V, magazines. But nowadays advertising companies is overtaken by digital influencers’ likes Youtubers or bloggers. The main advantage of hiring influencers is that they are expert as well as they use do promotion also. Social media play important role in the functioning of advertising in the modern era. Buy American instagram followers and become worldwide famous. There are millions of social media users in the world and all of them can be your potential clients. There is a cheap and fast way to popularize yourself or your company through the social network. Our company will provide you with the best followers, which are interested in your brand.