Whether companies will adopt this redesign — or at least what rate they will — remains to be seen, as even small tweaks to any kind of software that has a massive amount of engagement can potentially interrupt the workflow of users. We’ve seen that happen before with Facebook users losing it over small changes to News Feed, and while enterprise Gmail is definitely a different category, Google has to take care to ensure that those small changes don’t interrupt the everyday use cases for enterprise users. If companies are going to pay Google for something like this, they have to get it right.
That may well be the case for Gmail users, who experience a typical email scenario when receiving confidential emails. However, should that email be sent to someone outside of the Google sphere of influence, a placeholder message and link to the original content is provided instead. According to the DHS, that “presents an opportunity for malicious cyber actors to mimic the email message and phish unwary users.”
Google claims that it has a stellar track record in blocking phishing attempts, suggesting that as many as 99.9 percent of all attempts are caught out by its machine learning and image scanning technologies. However, the potential threat with confidentiality mode isn’t in phishing attacks targeting gbwatsapp apk but in going after those outside of Google’s services. By sending links in emails, Google could be setting a precedent that makes people less wary of unsolicited emails containing links that they need to click.
Google is directly competing with other enterprise mail services, especially as it looks to make G Suite a go-to set of enterprise tools for larger companies. It’s a nice, consistent business that can grow methodically, which is a kind of revenue stream that Wall Street loves and can cover the potential trip-ups in other divisions. Google has also made a big push in its cloud efforts, especially on the server front with its competitors for Microsoft and Azure — which doesn’t make it that surprising that Google is announcing this at what is effectively its cloud conference, Google Cloud Next 2018 in San Francisco.
The new Gmail uses machine learning to find threat indicators across a huge bucket of messages to tackle some of the lowest-hanging fruit, like potential phishing attacks, that could compromise a company’s security and potentially cost millions of dollars. Google says those tools protect users from almost 10 million spam and malicious emails every minute, and the new update also gives G Suite users access to those security features, as well as offline access and the redesigned security warnings that Google included in its consumer-focused redesign.
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