Social media management – reach out for buzz
Creating profiles for non-existent people is part of today’s social media marketing. However, if it’s to bear any fruit at all, these so-to-say “social bots” need to have a more realistic look and be helpful to your customers. They must look for discussions and actively participate in them to achieve such a level of realism.
All right, you have created a dozen of profiles on Facebook to promote your brand. What’s next? After all, social networks exist for making new friends. It is true that social marketing allows us to do some things that may not seem suitable in all circumstances and you can go ahead and make your virtual people to be friends with each other. However, if each of them is isolated it won’t be of much use.
You may want to find some real human users who are talking about the services or products you are offering. How do you do that? Of course, you will type some keywords and see what comes up. This is same for both search engines and social media websites. You will find a list of groups, people that are in some way related to the field defined by the keyword. If it’s a group, you can ask to join it and participate by commenting on other peoples’ posts and by posting your own questions. And you better write some meaningful texts there, so that people don’t take you for a spammer but engage in a conversation with you.
Searching for suitable groups, commenting, responding takes enough time on its own, but it can get a lot more time-consuming if you have dozens of profiles and on several websites. There are software solutions that help you to overcome that, like, for example, BuzzBundle. The application searches for conversations containing the keywords and provides convenient fields to enter your own comments. It also lets you schedule your free search engine optimization. This one is actually a very important feature, because social media marketing relies heavily on the right timing. It is crucial for a successful post to appear on people’s news streams in the prime-time, when most of them are logged in and are most likely to pay some attention to it.
As you can see, engaging people in real conversations is tricky but it’s also the most important thing for creating life-like profiles. Another thing you could do to supplement that would be simulating conversations between the bots you’ve created. They can argue, discuss and finally come to a conclusion favorable for your brand.
Another role for the social bots is to reinforce, to a certain extent, the customer service activities. For some people, it will be a rather more pleasant experience to chat with free search engine optimization on Facebook to get help, than to call or email support. In such cases, you can use bots that are openly affiliated to the company, best thing – have their position within the company indicated in their profile. This will make the customer both more relaxed and confident.