The pros and cons to video marketing automation
As the time passes by, the B2B companies are finding it even harder to impact the marketing industry. This is because of the technology advancements and innovations which has turned the tables. The rules and tactics of the game has been changed in terms of the business intelligence and personalized outreach as well as targeted emails. While the above are just a few of the things that are rapidly changing, it should tell you just how much marketing automation has affected the current status of things.
Marketing automation has over the last couple of years taken shape and currently stands a refined program which is more intuitive. This is what has led to its widespread adoption by the many B2Bs around the globe. However, before the next automation comes to life, there are some of the pros and cons of the video marketing automation;
Pros
Popularity
Marketing automation, since its introduction, has become a platform that works well and offers those companies using it a competitive advantage. It is due to these positive traits that have seen it experience explosive popularity and a substantial amount of growth. In between a period of around six months, marketing automation searches have risen by more than 50%. This is a significant amount of growth and within a short period of time. It also promises those companies using a high ROI.
Worth the investment
Back in the year 2015, a salesforce had predicted that marketing automation usage would grow from 22 % to 32% of companies that use it. It also showed that around 92% of these companies were even planning to keep or even raise the budget set aside for this automation. Such developments only prove a point that companies using marketing automation are willing to keep if not increase their investment in it. Those not using it are actually in the process of investing in it.
Strong lead generation
Leads are the ones that result to sales. For a company to keep growing, there is need for sales to occur. In order to get leads, one needs marketing. This is where marketing automation comes in. With this kind of automation, small and large business can use the intelligence gathered in order to find just the right persons and at the right time.
Cons
The learning curve
It has been observed that marketing automation has a learning curve which is steep. According to a research from an AutopilotHQ, there are a number of companies which have found the automation complex to use. This makes its adoption a bit hard.
High cost
To find an affordable automation has become quite a challenge for the many B2B companies. While its growth has brought the prices lower, costs associated with the whole marketing automation is still high.