US Airlines Letter: A Deserved Reward
Every once in a while you want someone to appreciate you, especially if you have been spending an awful lot of money or time with this person or organization. The US Airlines seem to have understood this.
They are selecting a few people each time form their vast client data base and rewarding them with 2 complimentary airline tickets to any of their destinations.
This gesture not only endears their customers to them, but also serves as a promotional tool. The US Airlines have taken marketing to a whole new level by appreciating their frequent flyers. With this gesture every customer who receives the US Airline Letter will spread the word to their friends.
Every marketer will tell you that there is no better ambassador for a brand or a product than a satisfied customer. Who will go and tell their friends of the benefits and these will in turn buy the same product with the desire of experiencing the same satisfaction as their friends and the cycle continues.
And it is what every company would rather have instead of spending millions of their hard earned monies in marketing to woo new clients. So with the US Airlines Award Notification letter, this company is creating true and effective ambassadors for the airline.
Why Give Complimentary Airline Tickets
As in many organizations US Airlines values their customers and have found a perfect way not only to express their appreciation but to also build goodwill for their company. Freebies are never easy to give and especially with the current climate in business.
But look at it this way, if an airline has half of its seats bought on a certain flight, it will not cancel that flight to avoid disappointing clients or losing them to a competitor airline. So it has to fly these clients with the empty seats on the same flight. This is the trend with majority of the budget airlines.
So why not use this opportunity and fill up the remaining vacant seats with clients who you reward with complimentary tickets as a token of your appreciation. This is the genesis of the US Airline Letter. Ingenious, don’t you think?
After all it will not cost the Airline more in terms of operational costs on that trip. In fact it will increase the flight ticket sales. Picture this, you are a family of four and have been planning to take a family vacation but your finances have been holding you back.
Then you receive a US Airline Award Notification Letter with an offer of 2 complimentary flight tickets, how awesome is that. You get to travel with you family to enjoy your well deserved vacation after paying for only 2 tickets. As for the US Airlines, they too benefit from the sale of the extra 2 tickets.
And chances are, next time you want to fly you will still look up US Airlines, since they came through for you at your point of need. Talk about karma!