An important factor when creating or even redesigning an existing website in terms of SEO is the actual structure. Natural segmentation does occur with larger sites. The difference between this and SEO segmentation concerns the internal linking structure. Here are some tips by the professionals at http://www.richardyoshimura.com to help you.

To optimize this linking structure, a process called siloing is necessary. To explain this, consider you have several products which are categorized according to quality and price. Each of these categories would have subcategories for color or sizing. You would want the categories to link to other categories but not subcategories to other subcategories necessarily. For example, you wouldn’t want your high-end products to link to your lowest range of products.

Natural segmentation causes links to connect laterally. Siloing eliminates this by ensuring that silo links connect to another silo vertically and in order. The search engine robot, known as a spider, will be able to analyze segmentation through the silos and move onto the next one as desired. This also helps with transferring page ranks to the other pages through relevant keywords/phrase for each category and subcategory.

A segmented site, especially if you have many pages, is also not always practical or user-friendly for customer navigation. Therefore, some links between silos require no follow tags.

Another vital step in SEO optimization is to ensure that your page has more content and less code. This creates an obstacle for the search engine spider. Coding such as Javascript and CSS must be stored externally and not on the actual page. The site becomes immediately more appealing to the search engine.

Off page codes must be considered as well. Many pages do not have headers and footers and this adversely affects the SEO. Often when metadata or heading tags are added, the page code is accidentally overwritten. A Content Management System will allow for metadata and heading tags to be added, edited and managed without breaking the off page code.