A Nail Polish Box Supposed to be Tidy and Light Weight
Mankind is continuously in a state of race and we try the best in power to make our lives better and better. People put all of their efforts to stand out in this race. Men put all of their efforts in earning a living, children work hard to attain 1st position in class and women do their best at work. In this race of getting better and moving forward women not only put mental and physical effort they also make sure to look the best. At proms, parties, birthdays or anniversaries women have a kind of competition to look the best amongst all.
All over the world women spend thousands of dollars yearly on makeup, clothes and accessories. Looking beautiful and stunning is every girl's wish. Girls of every age love makeup from teenage girls to women of older age. Makeup is the passion of many girls and some feel incomplete without it. It makes women feel confident and self-reliant.
History of Makeup
Archaeological evidence shows that women of Egyptian era seldom used cosmetics to beautify themselves. Castor oil, beeswax, rosewater and olive oil were used as lip balms and skin creams. Makeup was not very popular in the early 20th century and was only applied by women of the night this concept however changed in the later 20st century. Many inexpensive and non-toxic cosmetics were invented in 1900s and they were readily taken up by women. Today the cosmetic industry has flourished a lot and drives the economy of some of the nations.
Different cosmetics are available for different facial and body parts. Eyeliner and eye shades are applied on the eyelid, mascara is applied on the eye lashes, and blush-on and base is used on cheeks, lipstick on lips and nail polish on nails. Every cosmetic has its importance and plays a role in beautifying a woman. One of the most important cosmetic is nail polish.
Nail polish
Nail polish is a lacquer that is applied on the nails to protect and beautify nails. Different sort of nail polishes are available in the market shimmery, matte, glittery, magnetic, crackled, glass-flecked, iridescent etc. Nail paint is usually made up of polymer dissolved in volatile organic solvent. Its basic formula includes nitrocellulose, butyl acetate and ethyl acetate. The chemicals of the polish depend upon the finish of the nail polish.
History of Nail Polish
The history of nail polish dates back to 3000 BC. This fashion originated in China. Egyptians used henna to paint their nails red. Archaeological evidences show that Egyptian mummies painted their nails using henna. At first it was used by members of the royal family like the queen or the princess but it became more common among the general public in the 19th century. This went on for several years and now nail polishes are available all over the world in all kind of finishes and nail art has also gained a lot of success over all these years.
Certain chemicals used in cosmetics are very harmful to skin and can cause serious health diseases. To overcome this danger natural ingredients are used in cosmetic. Since the advancement in the field of science and technology people have become more aware of the dangers of chemicals so people prefer buying cosmetics that are non-toxic.
Famous Brands
Nail polish is one of the best-selling cosmetic and its sales are highest among all the other cosmetics. Because of a high demand of nail polish throughout the world many brands have shown up and are providing fine range. Some of the best brands of nail polish are:
• Red carpet manicure
• China glaze
• RGB nail paint
• L’Oréal Paris
• Revlon
• Super glow
• Essie
• Yves Saint Laurent La Laque
• NARS
• OPI
The polishes of these brands are the highest grossing all over the world. People specially order these brands as they are non-toxic and mostly include natural ingredients due to which they are demanded by customers world-wide.
Why Packaging is Important For Cosmetics?
Packaging plays a vital role in the sales and marketing of a product and it play a significant role in the sales of cosmetics. Packaging defines your product. The more eye-catching the packaging is, the more will it be chosen by the customers. Instead of looking at the ingredients people prefer buying cosmetics based on their external appearance. Exterior look plays a vital role in attracting and luring the customer. Shiny, glossy, shimmery and beautifully designed packaged cosmetics sell the highest. Conspicuous and striking colours of wrapper attract the customer and compel him to buy the product. People will preferably buy the pack that stands out on the shelf of the retailer. In this competition of the best brand, that brand wins which has the most attractive appearance.
The nail polish box should be tidy, clean, beautiful and light weight so as to fit the customer’s requirement. Striking and eye-catching boxes are the top priority of purchasers. These boxes should be:
• Strong so as to support the weight of the nail polish
• They should protect the polish from damage and breakage
• Should be beautifully decorated and coloured to attract customer’s attention.
• They should be priced reasonably so that they can be purchased by people rich or poor
• They should provide cushioning to the nail polish bottle to prevent it from breakage
• They should be available online so that people can access them easily
• Important information such as manufacture and expiry date should be printed on it
• Ingredients of the polish should be carefully mentioned and caution should be stated in case of any allergic chemical
• It should be light weight so the buyer can carry them easily
Nail polish boxes play a significant role in the sales of nail polish. Customers prefer buying polish box that is both beautiful and easy to carry.