Breaking News - Use it to Boost your Public Relations
It is easy to believe that Public relations is simply about making the most of the information you've or' creating' news stories that will attract the press & media. If you can respond quickly and provide helpful comment then breaking news is a great opportunity to boost your profile. Here are a few green tips to get you thinking of making the most of news which is breaking.
Monitor the news - it is important to account for the press and media for the stories which are getting covered. It's not likely that a week is going to go by without some sort of story appearing that you can contribute to. That means being along with the news and stories as they look and also develop throughout the day. It is not difficult to find out the stories that are likely to get coverage over a couple of days.
Act quickly - the important thing is usually to spot a story and then act on it. The quicker you're in contacting the pertinent journalist with useful material or comment then the more likely it is going to be that the efforts of yours will pay off. The arena of press and media moves easily so you have to do exactly the same. You will additionally have to consider the due dates that journalists are working to. The 24 hour news channels imply that there is now considerably more scope for providing professional comment on the back of any news story. They have air time to fill and will be grateful in case you are able to aid them do that. Additionally, don't overlook which many of the stories that appear in the Sunday newspapers are the week's stories in much more detail with more comment - that gives you a good opportunity.
Help to push on the story - ensure that what you contribute offers information which is useful, can certainly look at the story out of an alternative viewpoint, help to move the story on etc. The audience would like to be informed and your job is helping achieve that. It is no good approaching a journalist about a company story saying that you are a small business mentor - you need to be very particular, in relation to the story, about everything you can contribute.
Make yourself accessible - if you would like to increase your profile on the backside of someone else's news then you need to put time apart to achieve that. It can be disruptive because it is not planned. Before approaching any journalist be obvious that you are able to add time frame to follow through. In case you are successful in your determination then that could include going to a studio, doing interviews etc and that all takes time and effort. Ahead of time of an interview you may also want to seek the services of a media trainer to help you prepare. This is a good idea particularly in case you have not done much press and media work.
Build relationships - approaching journalists on the back of breaking news additionally gives you a good opportunity to develop relationships with journalists covering the interest area of yours. Find out the type of stories they are interested in and whether you are able to help them on stories that are some other. In addition, in case you do a good job then it offers you range for getting them to place you in their' little black book' of contacts for future stories - that's what you really need to achieve.
Be an expert - you will find 2 ways to generate opportunities for interview and comment on the rear of news stories. One of the ways is to contact journalists. The alternative is for them to communicate with you. In an ideal world you should almost certainly do both. There are databases including Expert Sources in which you are able to list your details for a paid-for subscription. Journalists put it to use to find experts to provide comment for the stories they're doing.
Commenting on the rear of various other people's news is a good way to build your profile and get exposure to crucial audiences. It is also an important method to build you profile while keeping the costs of yours down. In case you can put together a reputation for providing useful and insightful comment then you'll rapidly find that journalists will come to you time and then.
For More Information: Today's News Breaking News