"The chance has generally been there. We've had a massive buyer market for a long time, mainly led because of the Muslim world wide population ... It can be in fact a coveted shopper. And at last, this shopper is being found and getting a nod from makes like D&G, DKNY, Victoria Beckham, Tommy Hilfiger - all of these now. Zara has think of their unique Ramadan assortment."

"There is certainly some research essential" in manufacturers understanding this audience, Khan states. "It truly is a completely distinct frame of mind, It is a distinct audience, It is a special consumer behaviour. And If your brand can recognize that, they are going to succeed."

In keeping with Khan, a few of the Ramadan collections that went out "didn't very get the point and customers spoke about that. There was a lot of chatter on social media where the fashionistas were being experience like they weren't represented the right way ... So there is certainly selected recommendations that must be revered. It musim clothes is a lifelong journey for them ... if you need to do get this audience, you've got this buyer for life."

Many of All those most keyed into your calls for of people are, certainly, youthful Muslim business owners; she details out: "The young Muslim designers and begin-ups which are succeeding are doing this given that they have an understanding of this industry and perhaps They're the marketplace too."