Today there are plenty of apps as compared to last 5 years. In upcoming days, the number of people using devices such as smartphones, tablet computers and even smartwatches will increase. This will result into a competition for better apps in the app ecosystems and increase in the opportunities for app programmers. So, it becomes necessary for app designers to understand what they have to do in order to excel in the future. Visit here for additional info.
A new report was released by BI Intelligence which disclosed some interesting facts. The report discusses in depth the navigation difficulties that occur in app stores ecosystems. How app designers could get better ranks for their apps is also mentioned in the report. In addition to this, the requirement of app owner that should be in developer’s mind is also mentioned. Issues like app store optimization, app marketing and app price ensure that will get noticed, and this what app users find interesting.
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Following are some of the vital elements from the report discussing in detail that how developers could emerge in the coming times:
• Understand App User: What is really important to know is the user’s approach to the app market, the attributes of app that gain his interest, and how users utilize these apps. Compuware examined almost 85% cell phone owners around the world. As outlined by them, cell phone owners use mobile apps because they are handy, efficient as well as simple to operate. With the passage of time, many more users are using apps; however, it is becoming very difficult to compete with the already popular apps. An app that looks beautiful and got a few reviews in the press doesn’t suggest it will be successful as well. Now app advertising and marketing is equally important for the success of an app.
• Cost of App: The cost of an app is directly related with the user’s demands and app outlet engagement. Cost influence the better exposure, prolong fame and high user engagement of the app and this is what programmers should never forget. Distimo is an app analytics company; it examined the consequences of price changes on 400 famous apps used on iPhone and iPad across the world. For 5 days, the prices of apps were lowered, and it was noted that download level of apps in Apple App stored raised by 1665% as compared to previous 5 days. For iPad apps, the download rate growth was amplified by 871%. Majority of apps that were downloaded were the free and freemium apps, and their income was the highest. 71% of iPhone App Store’s income in February 2013 arrived from the in-app purchases of free apps.
• The Marketing: What types of apps tend to be more popular among the app users should be known. A developer needs to be informed about the mobile trends of that region as app visibility depends on those trends. It is an excellent idea to check out the app groups pages of iOS and Google Play considering the fact that many users download apps after browsing them. There are many advantages of displaying one’s apps on global scales as trends in various markets are tough to target. If designers keep this in their minds, they should consider other things aside from iOS and Google Play. Internationalization of apps is an easy way to improve downloads of apps. By translating an app into the local language of a nation, the targets can be accomplished; but, there are several other ways too.
• The Optimization of App Store (ASO): Another extremely important factor in app marketing is App Outlet Optimization or ASO. The intention of ASO is to boost the chances of visibility of an app. The Web optimization specialists recommend ways to increase the targeted traffic of websites, and the same manner ASO professionals employ ASO methods for raising traffic of app, enhancing ranking of app and increasing visibility of app. The factors which are optimized in ASO efforts are app name and icons, screen shots, keywords and feedbacks as well as rankings. The apps will be getting better exposure of app store if these aspects are maintained.