Gemstones are traditionally assessed by way of a lower, clarity, carat and color, or rather lack of color. The most valuable ones have invariably been the maximum grade colorless ones. Even so, diamonds can be found naturally in over three hundred different hues and their rarity made them very expensive, especially the more desirable hues. In particular the very pretty Pinks, Whites, Blues and Oranges, were highly prized. In distinction, the relatively commonly found and unattractive gradation of brownish white diamonds, were simply dismissed as low grade off-white diamonds. And so how did the lowly brownish white become a much sought after Chocolate Diamonds?
Ahead of 2000, Chocolate Diamonds were simply known as "low color", "brown" or "C4-C6" diamonds. However to promote market demand for them, Le Vian branded certain of its brown gemstones with a specific rich shade as "Chocolate Diamonds". That they backed the action with a highly effective multi-million dollar, multi-media advertising advertising campaign. An exclusive color of abundant brown gemstone became determined as Chocolate Diamonds.
Le Vian chose the name well. Chocolate is a reasonable delightful pleasure. The naming of these gemstones conjured images of pleasure, enjoyment, desirability and affordable luxury which people want. Demand for them has been further stimulated given that they have recently been worn by upwards of 100 celebrities at Purple Carpet award ceremonies around the world. And what celebrities wear becomes the in-demand accessory!
Le Vian effectively developed the market for Chocolate Diamonds and even though others have jumped on the proverbial band lorry and used conditions such as "chocolatey" diamonds, Votre Vian has largely appreciated exclusive use of the description. This means that for many, the term can be as closely associated with the Le Vian name as with the incredibly rich brown color.
Nevertheless , not all fancy browns have hue of a Chocolate Diamonds, but all shades have enjoyed an increase in demand. This is because they as well have benefited from a nice-looking name change. In particular lighter shades of luxury browns have been has been renowned Cinnamon, Cognac, Coffee and even Champagne diamonds! Among these, the rich cognac gemstones are likely the most popular although all of the brown hued diamond jewelry are increasingly being established into fine earrings today and that even includes engagement rings!
This is great news for anyone buying a special piece of precious stone jewelry. Fancy Browns are plentiful yet many tones remain cheaper than white diamonds. Now that they are no longer seen as low grade gemstones, they earn very affordable diamonds rings.
