Good Web Design For Business Advantage

Selling products directly to the public online can be very lucrative, but one factor is often overlooked by many businesses starting out in e-commerce: web design. It's easy to think that as long as your products are available for sale online, people will buy them. However, you need to apply the same level of scrutiny to your online shop as you would to the rest of your website design - think about how to make it as easy and simple as possible for people to find the products they're looking for, and to buy them. A great design company like http://soapagency.co.uk can help you with this.

Here are some simple things to think about when you're planning the web design of your online shop:

Make it easy for people to find what they're looking for: this means your design should include a combination of organizing your products into intuitive categories that will allow users to browse to them, and a good search function so that someone can find the product they want by entering a search term.

Always include images of products: very few people will buy something that they haven't seen. Always make sure you use pictures of what you're selling - if possible, show the product from various different angles, as well as using images of people using it. Remember to always use high-quality images - consider using a professional photographer if necessary.

Make it clear if a product is in stock or out of stock: there's nothing worse than finding an item, adding it to the shopping basket, and proceeding to check-out, only to be told it's out of stock. Make sure your product pages contain real-time information about stock levels to avoid frustrating your users.

Show the delivery cost and timescale: these are key questions that anyone looking to buy products from your website will have. Don't shy away from including this information. If you add it at the check-out stage, it will only put your users off and potentially lose sales.

Make it obvious how to buy: always have an "add to basket" or "add to shopping cart" somewhere prominent on the product screen. Ultimately, the aims of your online shop it to increase sales, so you need to make it as simple as possible for people to buy.

Include reviews: a product with lots of good reviews from other buyers is more likely to sell than one that doesn't have any testimonials. So consider adding functionality to your web design where users can leave reviews about the products they've bought.