Bulk Mail Marketing is extremely popular for over 10 years now; it is really amazing how it never gets old or replaced with modern technologies. Sure there are many social networks these days, but email is still the main Business-2-business and Business-2-customer communication channel. Millions of email marketers run their bulk mail campaigns each and every day – some of them use their own built bulk mail lists, some buy or rent email lists, and some – harvest or crawl email addresses from the Web. But when you have your list ready here comes the most important and hard part of email advertising – you need to have your mailing delivered to the recipient list (your email list).
There are few ways of running email advertising campaigns – the bulk mail software way and the email marketing service way. Let’s talk about the first one, as the stand-alone bulk mail software is still preferred by many email marketers as the key tool for their email advertising campaigns. The main reason of such love is the human’s psychology – we love to possess. When we have our bulk mail software bought and installed on our computer we feel it’s ours, and when we pay for service – we feel cheated, yeah, of course we have our emails delivered, but we aren’t satisfied as much as when we use stand-alone bulk mail software, which runs on our PC.
What are key features of bulk mail sending software? First off, there should be a strong support of different kind of SMTP servers, perfect bulk mail sending software should contain following SMTP features:
· Built-in SMTP
· Free ESPs’ SMTP support (Gmail, Yahoo, AOL, Hotmail, etc)
· Wide SMTP settings for connecting to dedicated SMTP server or service
As you can see first two options provide us with the free email delivery opportunity – we can send our email advertising messages at no cost. These are great features if you need to send few thousand emails daily.
Also bulk mail sending software should contain an email designer where you can create, design and edit your email advertising messages. It should support HTML and social media features too.
To track and analyze your bulk mail campaigns you need to have an opportunity to connect your email advertising software with an email tracking software or service or analytics service, such as Google Analytics.
As you can see, good bulk mail sending software is a real way to successful email advertising campaign, cause email list means nothing – you need to deliver it properly to all the recipients. That’s why it’s so important to choose bulk mail sending software wisely. Wish a successful email advertising campaigns!