Mobile App Status Is A Growing Concern
One of the predictions of 2106 for app popularity that has come to be a fact for all top app development companies is the concept of app status. App status involves several dimensions of people’s behavior and developmental techniques. App developers and companies who want an app for that, whatever that may be, have to develop “appcred” with the target market for the app or lose market share.
“Appcred” must be built into the app before it goes to market. An app can build a dedicated fan base in 24 hours. This speed and the resulting income are why top app development companies have focused on app status as a selling point for the latest and greatest apps.
The following are proven dimensions of status that your app must have to succeed in the present market of 2017.
1) Ego
A great part of the human equation in a very successful app is ego. The use of ego depends on your target market. Apps that fail do not have an ego factor in their design.
The ego factor in any app allows the user to in some way consider themselves superior to others. This ego boost is a sales giant. The phenomenal growth of some apps is simply due to the fact that one person with a huge ego boost from an app let their friends know about the app and so on.
Having a particular app is a status symbol and adroit developers and companies need to recognize this fact. Apps that sell can become a reflection of a life event like the birth of a child or an engagement or any part of a person’s life that is meaningful to them in terms of accomplishment, pride, ego, or status.
2) Platform
There is an ego war and a financial war going on between the iPhone app development market and the Android application development market. A part of this conflict that a company can benefit from is the status that a given phone brand provides to the owner. A person’s phone is a part of their psyche and their public persona.
Companies that succeed use top app development companies to produce apps that work on all platforms. Picking a single platform may cut your income in half. Development costs are low compared to profit so you benefit by having an app for any type of phone.
3) Connected Apps
Any app that you have developed needs to combine what you are selling with your site and your social media sites. The customers are demanding this and the customer is always right.
The benefit to any business of combining e-commerce and social networking should be self evident. You turn every person who seeks the superior status of your app into a sales person for your company. The simple idea is why spend money for sales when your buyers will sell for you better than your best salesperson.
4) Customer Obsession
Obsession is a two way street. Your present clientele and potential clientele will become obsessed with your company to the extent that your app is obsessive.
The look, presentation, number of ways to pay, fast browsing, and overall convenience of your app should be designed to make and keep clients obsessed.