Volkswagen AG unveiled last Monday its most-recent people’s car dubbed Up! at the Frankfurt Auto Show. The German automaker offers to introduce the model in India by 2010.

Martin Winterkorn, the Volkswagen CEO and Chairman, commenting around the automaker’s plans, said: We will manufacture Up! for emerging markets like India, Russia, and China. India is a crucial niche for us, he added.

Price-sensitive Indian customers are prone to get Up! about 40 % cheaper compared to Europeans buyers. The car will surely cost about a6,000 (Rs 3,30,000) for Indian customers whilst it would be sold for a10,000 euros (Rs 5,50,000) in Europe he told The Economic Times.

Joerg Mueller, the president of Volkswagen India, said: The Indian market is competitive and we will fight competition through our product innovations, technology, brand, and affordable pricing.

Up! is engineered to cater to the modern and small family platform. The four-seater car is all about 136-inch long and 64-inch wide. It will include a rear-wheel drive and ample luggage space underneath the hood. It will be powered by the three-cylinder engine with direct fuel injection. The rear-engined, three-door machine, with sat-nav and an onboard computer, continues to be in the concept stage. That means the company is yet to consider a final call on building it.

Going forward, VW of America will focus on four core product segments namely compact sedans, such as the Jetta; compact SUVs, much like the Tiguan; mid-size sedans, much like the Passat; and mid-size SUVs, like the Touareg. The German automaker can also be absorbed in improving its parts accessories and equipment such as Volkswagen tail light lens, engines, plus much more.

The year 2010 is beginning to take a look just like an interesting year for small car users. Auto giants like the Toyota Motor Corp., Honda Motor Co., and Renault AG are prone to hit the Indian roads with small car models at that same moment. Interestingly, Tata Motors much-awaited Rs 1-lakh car is also likely to be available around then, divulged Car Connection. As such, fierce competition inside the auto market is anticipated to occur.

One from the key issues left to settle is actually Volkswagen will utilize that facility to create a product specially catered towards the American market. The proposed facility, combined with recently-announced decision to advance Volkswagen of America's headquarters to suburban Washington, D.C., underscores the dramatic changes underfoot at the huge German manufacturer, added the report.

Revitalizing the automaker’s struggling American operations is going to be critical for your automaker's plans to boost its worldwide sales from six million to eight million cars, trucks, and crossovers by 2010, noted Winterkorn. "We require a culture of recent ideas," said Winterkorn, within a conversation at the Frankfurt Motor Show. And that added Volkwagen's United States CEO Stefan Jacoby, is why he authorized the move from Detroit to D.C. But Jacoby's boss cautioned that "The go on to Washington is simply one piece inside the puzzle."

Should everything grouped into the right places, Winterkorn is targeting American sales to triple in the next decade, to at least one million. On a global basis, Europe’s largest car manufacturer expects to drive up volumes by way of a full third, to a anticipated eight million, this season. To do it, the automaker is rolling out an array of new products through its various brands, which include not only Volkswagen, but Audi, Skoda, and Seat and also the premium marques, Bentley, Lamborghini, and Bugatti.

Winterkorn, around the other hand, confirmed that VW is taking care of developing several new pickups, but Adrian Hallmark, second in command inside United States, quickly cautioned that you have no promises to bring a truck to the States.