Websites are not just about getting all information out there for the public. It also needs to perform better, look and feel great. Yes, performance is very important when it comes to Google Analytics which is a system of algorithms designed to rate your website on visitors, conversations, bounce rate, time spent on site, etc. If you want to design your own website, look no further than the internet itself! With amazing content management systems like WordPress and Drupal available to the mass public for free of charge, it is has become much easier for individuals without prior knowledge of any web development to get their hands on designing websites with latest and easy-to-use tools.
It is a sign of good design when the website immediately caters to the needs of the user. Professional web designers like http://graemewinchester.co.ukbuild their websites around this idea. Whether your visitors are looking for information, entertainment, shopping, watching videos or everything all at once, your web design needs to guide them in the most user-friendly way. The website needs to communicate with the audience effectively and, in order to do that, well-organized menus, headings and sub-categories need to be specified. Streamlining the look with appropriate font or typefaces is also important to maintain consistency in the write-up of the pages.
A properly visualized color scheme is a great way in making the website look distinct and distinguishable among others. White-space gives a great modern look but using complimentary colors would provide balance when used properly. Colors that are too bright should be used very carefully, for example, for buttons and menus. Text and background should always have contrasting colors to make reading easier to the eyes.
It’s not about just the looks, though. The website needs to load fast and be optimized for different devices and must feel comfortable to surf around in. Consider taking a mobile friendly approach to design and using resources as sparingly as possible.