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Nicolas FRANCOU

1437 7th Avenue, apt 1  

San Francisco, CA 94122 - USA

home: (415) 681-1873

mobile: (415) 846-3955

 

nicolas_francou@hotmail.com

          

 

 

 

  Area of expertise

- Marketing Management / Product Management

- Business Development / Sales Management

                                                                                                

 
Work experience - Internship & projects - Education - Interests
work experience
20024Current  

   Bouvet USA - French Decorative Hardware Company (San Francisco, USA)

   Regional Marketing & Sales Manager

   

Business Development

- Managing a network of 70 dealers (showrooms, distribution chains, wholesalers) over 20 states

- Developing business with existing customers - Selling product display boards, stock program and increasing product awareness

- Prospecting new customers and building strategic partnerships with door manufacturers and distributors

- Training sales people and developing closer business relationships with showroom owners

  

Marketing Management

- Developing and implementing new national marketing programs and sales incentives: 20/20 cash back,

Spiff program, Designer Action, new communication tools for more comprehensive product positioning

- Coordinating external marketing communications by building communication strategies and by creating materials

such as brochures, catalogues and ads for magazines.

  

  

199942001

  Business PC Division - Future product marketing for corporate PCs (Grenoble, France)

  Junior Product Marketing Manager in working internship with the Grenoble Business School

 

Product Marketing

- Launching of a low cost business PC (xe310) 100K units a month worldwide. Identifying customer needs, defining product specifications and coordinating product introduction plan with regions

- Investigating market and cultural factors that leads to poor quality perception of a PC in Asia Pacific. Creating and implementing a quality marketing plan directed towards HP sales force and customers

 

Project Management

- Inventing and implementing a new concept of worldwide product introduction training (worldwide intro meeting) through the web, while effectively reducing the cost of the event from $250K to $75K

- Redefining the internal communication process to support big customer accounts on component lifecycle (Component change roadmap)

   

Web creation and web tool

- Designing of an Intranet section for services and programs that enhance HPs PC value (stability programs)

- Creation of a web tool for corporate customers to help them troubleshoot hardware issues (Consistency checker) Customers included: State Farm, Delta Airline, Fidelity Investments

 

 

Jul.19974 Nov.1997  
Small-sized healthcare business specialized in dental products (Turku, Finland)

Outside Sales and Marketing

 

- Contacting customers across Europe to promote products and develop profitable business relationships

- Analyzing and improve the sales model structure of the company

- Creating of brochures for corporate and medical product communications

  

  

internships & projects
July 1998  
Operator on production line in the Maybelline factory (Orleans, France)
April 1998  
Organization of Forums and lectures about the “internationalization and jobs in the food distribution Industry” in the universities of Turku (Finland) and Grenoble (France) - Head of the organization staff
June 1997  

Sales office (Paris, France)

Setting up of credit files and sales of derivative services

 

 

education
199942001  

Masters of Management at the Graduate School of Business, Grenoble (France)

Specialization on Marketing and Technology Management

+ 2 years apprenticeship in product generation/marketing for Hewlett-Packard

199841999  

Bachelor of Business at the University of Northumbria at Newcastle (UK)

International Business Administration

Specialization on International Marketing

199641998  

Bachelor of Business Administration at the University of Grenoble (France)

Main courses: Finance, accountancy, project management, strategy, purchasing, human resources

     
Languages   Computer skills

- French: native language

- English: fluent

- Spanish: conversational level

- MS Office : Word, Excel, PowerPoint, Access

- CAD: PhotoShop, Illustrator, Publisher

- Web design: Dreamwaver, FrontPage

  
interests
 

  National league volley-ball player and team captain in 1997&98 - Water polo, snowboard

  Leader of a group of 18 “Scout de France” boy scouts

  Oil painting and sketching

  Accomplished guitarist

 
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