Budlight Commercial
This Bud Light commercial is aimed at white males-teen to adult. Its category is Romance/ Sex. The time of the commercial is 30 Seconds.
The setting of this commercial takes place in an apartment building. The scene opens with music. It is a soft and detective like. There is a medium shot of a woman walking into her apartment. She sets a case of bud light on the table. The shot moves to a close-up of the man as he turns away from his window.
In the building across from the man’s, we see the window of the woman’s apartment. In a wide shot we see the man pick up a mouse. He man says “Willie, it’s go time”. The music picks up. We see a medium shot of the man and a mouse in a slingshot. We then view a close-up of the mouse. After we hear the stretching as the sling is launched. The shot is now medium. We hear a flying sound. Then the mouse says “ Yeah…who”.
Next there is a wide shot as the mouse goes through the open window and lands on the floor. There is a medium shot of the woman and she screams. She picks up the beer off the counter and walks out the door. We here the mouse chirp.We see a medium shot of the woman and the door of the man’s apartment. When the man opens the door, he acts surprised. The man says “Oh…hey”. We here jazzy music. In a medium shot, we view over the shoulder of the man, the woman. She tells the man “ that creepy mouse is back in my apartment”. The man says “Really”? The woman lifts the beer and says “Can I hang here”? The next shot shows a close-up of the guy smiling saying “Absolutly”.
We see a close-up of a Bud Light cap. It moves closer, then moves back. The narrator says “For the greatest taste that keeps you going and never lets you down. Make it a Bud Light”. There is a wide shot of both of them. They are sitting on the couch. He turns to the woman looking at the picture in back of the couch. He then says “I used to be a race car driver”. Woman says “Oh…really”? We see the man give the thumbs up signal. Lastly, we see in a medium shot, the mouse. He is on a chunk of cheese. The mouse is giving the thumbs up back to the man and then chirps.
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