Why do children zero-in on picture books?

Reasons why:

They have pictures, not unlike this one.
Kids like pictures, they're fun to look at.
They have yet to learn the superior merits of reading.

[Okay, I realize this is a fairly boring and utterly useless page but I had this picture and I really liked it and couldn't think of anything really spectacular and breathtaking to do with it so I just stuck it on here with the first thing that came to my head so if that bothers you, I'm sorry but I'm sure you'll find something more interesting if you follow the link.. Perhaps if you're lucky I'll even change something here later on... then again, perhaps you're not that lucky.]

More stuff, what else?
Back a step...